The sluggish fertilizer market depends on how big-name international fertilizers are deployed

5%, the prices of urea, diammonium phosphate, ternary compound fertilizer, and potassium chloride are all falling.
Dazed emotions spread in the sluggish fertilizer market, and China's fertilizer industry, which has been advancing for more than 30 years, is entering a period of confusion.
A few days ago, five fertilizer companies, including three major international fertilizer brand China trading companies, launched a low-key "Fit Shenzhen Bay" campaign.
Domestic companies have seen how the international fertilizer brands are deployed.
The reporter learned that acquisitions, research and development, and services are what international brands such as German Potash, Eurochem Agriculture, and Compo are currently doing.
The three things of acquisition, research and development, and service have become old talks in the fertilizer industry, but when and how to do it is open to discussion.
There is only one basic principle, that is, enterprises form an absolute or relative advantage in the industry by doing the above three things.
This advantage is externally embodied in the availability of resources, technology and market.
Resources, technology, and markets used to be the three pillars of the development of fertilizer companies.
In the past, companies had the opportunity to grow by relying on any of them.
But to survive and develop in the surplus fertilizer industry, three pillars are indispensable.
German Potash is a world-renowned potash manufacturing and distribution company.
In recent years, it has made efforts to expand and promote magnesium-containing fertilizers, occupying 50% of the global market share of magnesium-containing fertilizers.
German Potash proposed: Potassium-magnesium fertilizers and magnesium fertilizers will become their main products.
Relevant data show that China's soil is severely deficient in magnesium, and 53% of the soil is seriously deficient in magnesium.
To this end, German Potash has investigated China's magnesium resources, and is cooperating with domestic companies to study increasing the nutrient content of potash and magnesium fertilizers from more than 20% to 40%.
Recently, it will acquire a domestic synthetic magnesium sulfate company and establish a joint university.
International Magnesium Institute.
The 15-year-old European agriculture is a new force in the international fertilizer industry.
Its development path can be roughly divided into three stages: acquisition, integration, and growth.
It has a comprehensive layout from resources, production and distribution, and has formed considerable advantages.
Eurochem Agriculture started operating a number of new projects last year, including the commissioning of phosphate mines, the start of synthetic nitrogen projects, the acquisition and participation in international fertilizer distributors.
It is expected that after the two potash fertilizer projects are put into operation in 2018, it will become the world's third largest fertilizer production and distribution company.
In the sluggish fertilizer market in 2016, water-soluble fertilizers are definitely the star.
Not only in China, but also in Asia, the use of water-soluble fertilizers has been increasing, but the growth rate is limited.
The main obstacle lies in the high technical requirements for use, and farmers will not use it.
In this regard, Kangpu pointed out: The use of water-soluble fertilizers needs to be coordinated with the irrigation system, and the technical and promotion requirements are very high.
After-sales technical service guidance has become the most critical link.
There is a view that the layout of the industry during the downturn requires enterprises to