The State Administration of Food and Drug Administration controls false propaganda of health care products

The State Administration of Food and Drug Administration recently exposed two false advertisements for health food, "Kang-state capsule" and "Kangxin brand Bolt capsule", which were transferred to the relevant departments for investigation and punishment, and the advertising approval number for the validity period shall be revoked in accordance with the law. Previously, the General Administration of Food and Drug Administration has just issued the "2016 Food and Drug Administration of the list of key sampling food production enterprises", a separate list of "health food", covering 40 health food enterprises.
" regulatory authorities on the health care products industry is increasing supervision, this sampling is the health care products industry leading enterprises concentrated medical examination, is to strengthen the event, after the embodiment of supervision. Professor Liu Chinese, director of the Institute of Business Law at The People's University of China and legal adviser to the State Administration of Food and Drug Administration.false advertising, harmful addition and other disorderly "
" false propaganda is a prominent problem in the health care industry. Ji Xiaofen, a dietitian at Huaxi Hospital of Sichuan University, told reporters that health products often exaggerate their effectiveness in propaganda and are deliberately confused with drugs.
" health care products are peddled on the market without regulatory approval or filing, or far exceed regulatory approval in their promotional content. Ji Xiaofen introduced that a health care product approved by the drug regulatory department of health function is "to improve memory, delay aging", but in the advertising campaign, but there is "repair damaged nerve cells, regulate nerve balance, improve the body's immunity, through the blood microcirculation" and other descriptions.
addition to advertising, some health-care companies are fooling consumers into selling to older people who have reduced discernment but still have purchasing power. "Some health products are not only un-healthy but also harmful, and they become 'drugs'." Ji Xiaofen said. Some illegal enterprises take advantage of consumers want to quickly effect the psychology, unauthorized addition of prohibited items in health food, such as weight loss health care products to add serious side effects of "sibuquemin" and other pharmaceutical ingredients, in men's health care products to addacid sedinna non" (Viagra), etc., pose a serious threat to the health and safety of consumers.
" these disorderly competition, no bottom line of enterprises are the health care industry trouble, if not clean up out will affect the sustainable and healthy development of the industry. Liu Junhai said.to seize the lead and strengthen regulation
some of the chaos in the health care industry suggests that industry regulation is still not in place. "Simple decentralization does not mean a lack of regulation, but more regulation in the face of industry chaos, eliminating regulatory blind spots, regulatory vacuums and regulatory arbitrage." Liu Junhai said.
the 2016 Notice of the General Administration of Food and Drug Administration on the List of Key Sampling Food Production Enterprises, which lists a total of 1,452 enterprises in 28 categories, including 40 health care products enterprises. Health tea field leader Bishengyuan, Ha Pharmaceutical Group pharmaceutical six factories and other leading enterprises are on the list.
" production enterprises determine the market life of commodities. Ji Xiaofen said that for health care products this more special commodity, if the production enterprises holding "one shot for another place" "avoid the wind after changing the packaging and then listed" lucky psychology, not only easy to violate the bottom line of the food and drug regulatory laws and regulations, but also will cause serious harm to the vast number of consumers.
" enterprises are the first responsible person, this sampling is to seize the lead, do not relax the supervision of large enterprises, in order to drive the regulation of the entire industry. Liu Junhai said, "The more large enterprises should bring a good head, to cooperate, to assist spot checks, can not dodge, taboo medicine." " buy health care products to recognize the "blue hat
with the improvement of living standards, consumers pay more attention to health, more attention to balanced nutrition. In recent years, China's health care products market cake continued to expand, in 2015 the market size has increased to 450 billion yuan. Domestic and foreign pharmaceutical companies, food enterprises are very optimistic about China's consumer upgrading trend, but also attach importance to China's health care products market.
" pit abduction, false propaganda of health care products enterprises will eventually cause trouble, and respect the consumer's right to know, the right to choose, in accordance with the principle of good faith business development, production and promotion of health care products enterprises, in order to win the market. Ji Xiaofen said.
I choose health care products? Ji Xiaofen suggested: pay attention to distinguish between health care products and medicines, can not completely replace health care products for the treatment of diseases, identify the "blue hat", that is, approved by the State Food and Drug Administration of health food signs, can not buy unknown origin, manufacturers vague and even with "three no" characteristics of health care products; (People's Daily)