The State Council has stood up for online drug sales, prescription transfer, and Internet medical treatment.

September 23rd, the Chinese government network officially issued the General Office of the State Council issued "on the new business model to lead the accelerated development of new consumption" (the "Opinion"), and then the Official WeChat of the Chinese government network on September 22nd simultaneously forwarded the full text of this policy notice.
It is worth noting that the "Opinion" issued this time, put forward a series of policy measures, aimed at promoting the formation of a domestic cycle as the main body, domestic and international double cycle to promote each other's new development pattern, with the new industry model as the lead, accelerate the promotion of new consumption expansion, and strive to accelerate the development of new consumption, and actively promote the development of "Internet plus services", around the Internet medical and pharmaceutical network sales and other online services to give priority support.
The new market pattern has accelerated in recent years, China's online shopping, mobile payment, online and offline integration and other new business models characterized by the rapid development of new patterns of consumption, especially since this year's outbreak of new crown pneumonia, traditional contact-type offline consumption has been affected, new consumption has played an important role in effectively safeguarding the daily needs of residents, promoting the recovery of domestic consumption, and promoting economic stabilization and recovery.
, at the same time as the rapid development of the market in the new consumer sector, there are also problems such as inadequate infrastructure, weak service capacity and lagging regulatory norms.
in order to further cultivate and expand all kinds of new modes of consumption, the General Office of the State Council issued a document, can be said to provide the "Internet plus" pharmaceutical services to provide top-level policy support.
The Opinion" requires: to establish and improve the "Internet plus services", e-commerce public service platform, accelerate the online docking of social services, online and offline deep integration, and actively develop Internet health care services, and vigorously promote time-by-time appointments, Internet consultations, electronic prescription transfer, drug network sales and other services.
In fact, access to drugs through the Internet because of the convenience and speed of public favor, because the drug sales link directly related to the public's vital interests, related to social stability, adhere to the "online and offline unity" principle, always implement the "bottom line thinking", grasp the drug management and supervision work, for the maintenance of drug market safety, to protect public health rights and interests has a very important significance.
On the one hand, the development of "Internet plus medical services" (including telemedicme) is an important measure to promote the integration and sharing of regional medical resources, promote the sinking of high-quality medical resources, reduce the cost of patients' medical treatment, and also an important measure to facilitate patients and safeguard the legitimate rights and interests of patients and medical institutions.
On the other hand, pharmaceutical division, medical insurance control fees, volume procurement, drug proportion control and so on, the reform of the pharmaceutical industry regulatory system has been landing, further compressing the market space in the hospital, a series of restrictive policies for doctors' prescriptions and drug regulations undoubtedly brought pressure to the traditional pharmaceutical marketing.
Industry generally believes that in the off-hospital pharmaceutical retail market, patients have gone from focusing on price to focusing on efficacy, from focusing on accessability to caring about professionalism, as well as escalating the demand for diversified services, retail terminals face a new online and offline full-scene competition, compliance development, open integration, multi-dimensional to meet market demand, a new market pattern is taking shape.
Payment side reform, with the development of online medical services such as pharmaceutical e-commerce, Internet hospitals, online services gradually extended to video, voice calls, O2O drug delivery and other ways, but fees and health insurance payment-related issues have always made some patients cautious.
We are pleased that the structural adjustment of the payment system is in the process of reform: in March this year, the National Health Insurance Administration, the National Health Care Commission jointly issued "guidance on promoting the prevention and control of the new crown pneumonia epidemic to carry out "Internet plus" health care services, in a special period to actively explore the internet medical payment channels, and further from the payment side for the "Internet plus medical services" to provide institutional support.
In May this year, the official website of the National Health and Health Commission issued a notice on the technical specifications and financial management of the "Internet plus Medical Services" project of public medical institutions (the "Notice"), which put forward normative requirements on technical projects, pricing charges, financial accounting, etc., to consolidate the dominant role of "Internet plus medical services" in the form of epidemic prevention and control, and to standardize the behavior of public medical institutions "Internet plus medical services".
In July this year, 13 ministries, including the National Development and Reform Commission, the National Health And Health Commission and the State Health Security Administration, jointly issued the Opinions on Supporting the Healthy Development of the New Industry Model to Activate the Consumer Market and Promote Employment, and put forward a series of policy measures, focusing on supporting the new model of online services, actively promoting the development of Internet medical care, and encouraging online drug purchase models.
industry experts analysis, affected by the new crown pneumonia epidemic, the pharmaceutical platform added a large number of new users will not go to the hospital to see a doctor and then to the pharmacy to buy medicine, some chronic patients and patients with general mild illness will be through online consultation directly through the platform to buy drugs.
because of the management of medical institutions and the payment of expenses for the management of the territory, the special period of online consultation and treatment achieved positive results, the payment system reform or will gradually spread to cities throughout the country.
according to preliminary statistics, at present, Jiangsu, Guizhou, Gansu, Sichuan and other provinces in the province or parts of the province has introduced telemedicure prices, reimbursement and other policies, the eligible medical services into the scope of medical insurance payments.
The General Office of the State Council on the new business model to lead the new type of fee-saving and rapid development of the idea see the State Office issued (2020) No. 32 of the people's governments of provinces, autonomous regions, municipalities directly under the Central Government, the State Council ministries, agencies directly under the State Council: In recent years, China's online shopping, Mobile payment, online and offline integration and other new business models characterized by the rapid development of new consumption, especially since this year's outbreak of neo-crown pneumonia, traditional contact-type offline consumption has been affected, new consumption has played an important role in effectively safeguarding the daily needs of residents, promoting the recovery of domestic consumption, and promoting economic stabilization and recovery.
but also to see that the development of new consumer areas still has insufficient infrastructure, weak service capacity, regulatory norms lag and other outstanding short board and problems.
Under the conditions of normalized epidemic prevention and control, in order to make up for the new consumption short board and accelerate the development of new consumption with the new mode of new industry, with the consent of the State Council, the following opinions are put forward.
, the overall requirements (i) guiding ideology.
Under the strong leadership of the CPC Central Committee with Comrade Xi Jinping as its core, guided by Xi Jinping's thought of socialism with Chinese characteristics in the new era, we will fully implement the spirit of the 19th National Congress and the Second, Third and Fourth Plenary Sessions of the 19th CPC Central Committee, adhere to the overall tone of steady progress, adhere to the new development concept, adhere to the supply-side structural reform as the main line, adhere to the reform and opening-up as the driving force to promote high-quality development, and do a solid job in the "six stable" work. "Mission, firmly implement the strategy of expanding domestic demand, take the new industry model as the lead, accelerate the promotion of new consumption expansion, adhere to the problem-oriented and goal-oriented, complement infrastructure and service capacity short board, standardize innovative regulatory methods, continue to stimulate consumption vitality, promote the deep integration of online and offline consumption, and strive to accelerate the development of new consumption, and promote the formation of a domestic and international double cycle to promote each other's new development pattern.
(ii) basic principles.
adhere to innovation-driven, integrated development.
In-depth implementation of innovation-driven development strategy, promote technology, management, business models and other types of innovation, accelerate the cultivation of new business models, promote the Internet and all kinds of consumer industries close integration, accelerate the two-way deep integration of online and offline consumption, promote the vigorous development of new consumption.
adhere to the problem-oriented, complement the short board.
In view of the problems such as inadequate new consumption infrastructure and weak service capacity, we should fully mobilize the enthusiasm of the central and local governments, further strengthen the construction of hardware and software, strengthen the production and application of new equipment, optimize the layout of new consumption network nodes, and accelerate the development of short boards.
to deepen reform and optimize the environment.
To deepen the reform of "letting suit", optimize the business environment to accelerate the development of new consumption, break the obstacles of the institutional mechanism restricting development, adapt to the new law of consumption development and innovate the economic governance model, systematically optimize the system and development environment, and maximize market vitality.
adhere to market-led, government-promoted.
the market in the allocation of resources play a decisive role, market demand-oriented, in line with the trend of upgrading household consumption, cultivate and expand all kinds of new consumer market subjects, enhance the new consumer competitiveness.
play a better role in government, providing all-round institutional and policy support for the development of new consumption.
(iii) the main objectives.
After 3-5 years of efforts, the institutional mechanism and policy system to promote the development of new consumption have been improved, and the environment leading the development of new consumption by further optimizing the new mode of new industry, further improving the quality of supply of new consumer products, and further enhancing the new consumption to expand domestic demand Steady employment support, by 2025, cultivate a number of new consumer demonstration cities and leading enterprises, physical goods online retail sales accounted for a significant increase in the proportion of total retail sales of consumer goods, "Internet and services" and other new modes of consumption patterns have been popularized and mature.
, to promote the organic integration of online and offline consumption (IV) to further cultivate and expand all kinds of new modes of consumption.
establish and improve the "Internet plus services", e-commerce public service platform, accelerate the online docking of social services, online and offline deep integration.
develop online education in an orderly manner, promote large-scale online open courses and other online learning models, and promote the co-construction and sharing of various types of digital education resources.
actively develop Internet health care services, vigorously promote time-by-time appointments, Internet consultations, electronic prescription transfer, drug network sales and other services.
to develop online entertainment, encourage the traditional offline culture and entertainment industry online, and support Internet enterprises to create digital content creation and emerging digital resources dissemination platform.
to encourage the development of smart tourism, improve the level of tourism consumption intelligence, convenience.
vigorously develop intelligent sports, cultivate online fitness and other sports consumption of new business.
to further support the development of new industries such as takeaway distribution, online car, instant delivery and accommodation sharing, which rely on the Internet.
to accelerate the construction of intelligent radio and television ecosystem, cultivate a higher technology format under 5G conditions, update the application scenario, more beautiful audio-visual experience of high-tech video new business, forming a diversified business model.
innovative contactless consumption model, explore the development of smart supermarkets, smart stores, smart restaurants and other new retailing.
to promote electronic contracts, electronic documents and other paperless online applications.
(National Development and Reform Commission, Ministry of Education, Ministry of Industry and Information Technology, Ministry of Transport, Ministry of Commerce, Ministry of Culture and Tourism, National Health and Health Commission, General Administration of Radio and Television, General Administration of Sports, State Post Office, State Drug Administration and other departments responsible for the division of responsibilities) (v) To promote the two-way speed-up of online and offline integration of consumption.
supports Internet platform enterprises to extend and expand offline, accelerate the traditional offline digital transformation and transformation and upgrading, develop personalized customization, flexible production, promote the efficient integration of offline consumption, large and medium-sized enterprises, upstream and downstream all-chain development.
to guide brick-and-mortar enterprises to develop more digital products and services, and encourage real businesses to open up new models such as "cloud shopping" through live e-commerce and social marketing.
to speed up the promotion of agricultural products, "fresh e-commerce and cold chain home distribution", "central kitchen and ingredients cold chain distribution" and other services of the new model.
organizations to carry out various forms of network promotional activities to promote brand consumption, quality consumption.
(National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Housing, Urban and Rural Construction, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, State Post Office and other departments responsible for the division of responsibilities) (6) encourage enterprises to rely on new consumption to expand the international market.
To promote e-commerce, digital services and other enterprises "going out", accelerate the construction of international delivery logistics service system, overall promote the construction of international logistics supply chain, open up international markets, especially the "Belt and Road" along the business, cultivate a number of global resource allocation capacity of world-class platform enterprises and logistics supply chain enterprises.
rely on new consumption to drive traditional commodity markets to expand foreign trade and promote regional industrial amerization.
to continuously improve the level of customs clearance facilitation, optimize the reporting process.
to gradually promote RMB settlement under the circulation of new consumer trade.
encourage enterprises to localize their operations abroad in various forms, reduce logistics costs and build marketing channels.
(National Development and Reform Commission, Ministry of Transport, Ministry of Commerce, People's Bank of China, General Administration of Customs, General Administration of Taxation, State Post Office, State Administration of Foreign Exchange and other departments are responsible for the division of responsibilities) III, accelerate the capacity-building of new consumer infrastructure and service security (7) strengthen the infrastructure construction of information networks.
to further strengthen the 5G network, data center, industrial Internet, Internet of Things and other new infrastructure construction efforts, priority coverage of core business circles, key industrial parks, important transportation hubs, major application scenarios.
build a new generation of communication networks with low latency, high reliability, and wide coverage.
to speed up the construction of gigabit cities.
drive car networking deployment applications.
promote the construction of the urban information model (CIM) infrastructure platform, support the multi-scenario application of urban planning and construction management, and promote the digitization of urban infrastructure and the aggregation of urban construction data.
to increase the safety and security of related facilities.
(National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Natural Resources, Ministry of Housing, Urban and Rural Construction and other departments responsible for the division of responsibilities) (viii) to improve the commercial and trade circulation infrastructure network.
establish and improve the digital commodity circulation system, accelerate the layout of digital consumption network in emerging cities, key townships and central and western regions, and reduce the comprehensive cost of logistics.
upgrading of e-commerce, express delivery into the comprehensive level of rural areas, and promote the transformation and upgrading of rural trade and commerce circulation.
to make up the short board of the cold chain logistics facilities for agricultural products, and speed up the construction of storage facilities such as distribution, packaging, pre-cooling and other distribution equipment and distribution warehouses and front warehouses.
to promote the construction of intelligent terminal facilities such as express service stations, smart express boxes (letter boxes), unmanned vending machines, intelligent garbage collectors and other resources sharing.
promote the innovative application of the supply chain, carry out the construction of the supply chain of interconnected agricultural products, and improve the level of modernization of the circulation of agricultural products.
to encourage traditional circulation enterprises to transition to supply chain service enterprises.
(National Development and Reform Commission, Ministry of Housing, Urban and Rural Construction, Ministry of Transport, Ministry of Agriculture and Rural Affairs, Ministry of Commerce, State Post Office and other departments responsible for the division of responsibilities) (9) to vigorously promote intelligent technology integration and innovative applications.
the premise of effective risk prevention and control,