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    Home > Medical News > Latest Medical News > The store manager recommended fennel positive gas softgels pharmacy was fined.

    The store manager recommended fennel positive gas softgels pharmacy was fined.

    • Last Update: 2020-08-01
    • Source: Internet
    • Author: User
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    A "shop manager recommended", the pharmacy was fined 5000 yuan after the summer, the temperature rose day by day, many issued a high temperature yellow warning.
    with the impact of hot weather, the summer medicine has become the recent drugstores vigorously marketing products.
    however, a lot of casual or habitual marketing tactics, but to the pharmacy brought no small trouble.
    recently, according to the Beijing Daily, Beijing Dongcheng Market Bureau in the supervision and inspection found that a pharmaceutical chain Co., Ltd. in its WeChat public notice issued a "summer special - fennel positive gas soft gel" ads, and in the ads used the words "shop manager recommended."
    was intended to promote the summer drug fennel positive softgels in the WeChat public number, in order to make the advertisement look more authoritative, the merchant specifically put the words "shop manager recommended" in the advertisement.
    did not expect, because of the addition of "shop manager recommended" these four big words, the pharmaceutical chain received by the Dongcheng Market Supervision Bureau issued a 5000 yuan ticket.
    drug advertising, the use of "recommended" and other words illegal to say "shop manager recommended" the word, no matter what industry, are more common.
    , these words are always inadvertently used in our lives.
    so, why do we have been used to the words, will cause violations of the law? This starts at the end of last year, the State Administration of Markets on December 24 issued the "Drug, Medical Devices, Health Food, Special Medical Use Formula Food Advertising Review and Management Measures" (hereinafter referred to as the "Measures"), and clearly from March 1, 2020.
    Article 11 of the Measures, advertisements for pharmaceuticals, medical devices, health food and formula for special medical purposes may not violate Articles 9, 16, 17, 18 and 19 of the Advertising Law of the People's Republic of China, and shall not include the following circumstances: among them, the reference to article (6) contains "hot sales" Pre-purchase, trial, "family essentials, free treatment, free gift" and other induced content, "evaluation, sorting, recommendation, designation, selection, award" and other comprehensive evaluation content, "invalid refund, insurance company insurance" and other guaranteed content, encourage consumers to arbitrarily, excessive use of drugs, health food and special medical use formula content.
    on the whole, the pharmacy party is in violation of the provisions of Article 11 (6) of the Measures, belongs to the drug advertisement contains "recommendation" and other comprehensive evaluation content of the behavior.
    In accordance with the provisions of Article 28 of the Measures, in violation of the provisions of Article 11 of these Measures, article s. 6 to 8, the publication of advertisements for pharmaceutical, medical equipment, health food and formula for special medical purposes, the Advertising Law of the People's Republic of China and other laws and regulations, in accordance with the relevant provisions of the penalties, no provisions, by the market supervision and administration departments at or above the county level to order correction;
    at present, the Dongcheng Market Supervision Bureau has ordered the parties to stop publishing the advertisement and fined 5000 yuan.
    it is understood that this case is also the Dongcheng Market Supervision Bureau in accordance with the "Measures" of the new regulations to complete the first case.
    drugstore marketing needs to be vigilant, the state should be strictly checked at the same time, it is important to note that from the current market feedback, since the implementation of the Measures, this may also belong to the country's first because of the "shop manager recommended" was fined pharmacies.
    with the "Measures" on March 1, 2020, the drugstore advertising marketing has also ushered in the most stringent supervision.
    the case can be closed to the public can provide reference to the various market departments to handle the case, in private also reminded the retail pharmacies many idioms or marketing, it is very likely to break the law.
    , the General Administration of Markets and other 11 departments jointly formulated the "Joint Inter-ministerial Meeting on the Control of False Illegal Advertising 2020 Work Points" clearly, to strengthen the key products, key industries advertising supervision, and crack down on health food, medical care, drugs and other issues related to the health and property safety of the people's false illegal advertising.
    April 5 this year, the General Administration of Markets issued "on supporting epidemic prevention and control and resumption of anti-monopoly enforcement" also mentioned that masks, drugs, medical equipment, killing supplies and other prevention and control materials, as well as unfair high prices, refused to deal, limited transactions, tying or attached unreasonable trading conditions, differential treatment and other abuse of market dominance should be focused on investigation.
    from the above inspection focus, not only to point out masks, drugs and other prevention and control materials, but also explicitly mentioned tying and other abuse of market dominance.
    to know that, all along, retail pharmacies in the operation of more or less the existence of recommendations, tying and other business practices.
    thus, with the strict control of the state, the pharmaceutical retail industry more and more need to comply with the operation, once illegal will be punished.
    in addition, according to the Measures, retail pharmacy advertising marketing, these six aspects need attention: (Image: Cyberblue - pharmacy manager production)
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