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    Home > Active Ingredient News > Drugs Articles > The strength of diversified retail channels for pharmaceutical companies to test water and achieve great health should not be underestimated

    The strength of diversified retail channels for pharmaceutical companies to test water and achieve great health should not be underestimated

    • Last Update: 2017-04-14
    • Source: Internet
    • Author: User
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    [market analysis of China Pharmaceutical network] according to Zhongkang CMH, in 2016, the total scale of the national retail drugstore market (calculated by the terminal retail price) was 337.7 billion yuan, with a growth rate of 9.2%, a year-on-year drop of 0.6 percentage points, and the weak growth of the industry has become a new normal In this context, non drug growth bucked the trend, with a year-on-year growth of 11.7% in 2016, once again surpassing drug growth (the power of diversified retail channels of water health testing for pharmaceutical enterprises cannot be underestimated: Baidu pictures) with the concept of "national health" becoming more and more popular, many pharmaceutical enterprises, including Tongrentang, Tianshili, Guangyao, Jiangzhong pharmaceutical, Zhejiang Pharmaceutical and so on, have begun to test non pharmaceutical products, health devices and other non pharmaceutical products of water health In contrast, pharmaceutical companies have inherent advantages in raw materials, R & D and channels to enter the big health market Especially in the traditional channel of retail pharmacy, the layout advantage of OTC enterprises is more obvious According to the research data of Zhongkang CMH, in 2016, the non drug industry bucked the trend of growth in the new normal of industry weakness, which showed that the number and quality of "players" in the field of non drug health were improving, but it is worth mentioning that although the channel layout of players still relies on retail pharmacies, the diversified channel strength should not be underestimated, such as health products In direct sales, e-commerce According to the research data of Zhongkang CMH, the sales volume of non drugs in retail pharmacies doubled in 2016, with a year-on-year growth of 11.7%, nearly 1.3 times higher than that in 2015 (5.1%) From the survey data of 2009-2016, it can be seen that the year-on-year growth rate of drugs is mostly higher than that of non drugs Up to 2014, non drug anti super appeared In 2016, the growth rate of non drugs again exceeded that of drugs by 11.7% (8.3%) Health care products: health care products have been the top non drug products, and the growth rate has slowed down significantly as an incremental category that retail drugstores attach great importance to Health care products have been the top non drug sales in drugstores However, in terms of market share, the market share of health care products declined slightly - from 10.5% in 2015 to 9.7% in 2016 Slowing growth of health care products has become the norm - according to CMH data of Zhongkang, the growth rate of sales of health care products was 8.1% in 2011, 5.5% in 2012, 2.7% in 2013, 8.1% in 2014 and 7.0% in 2015, lower than the overall growth of the drug retail market The market scale in 2016 was 32.6 billion yuan, an increase of 300 million yuan over 2015, with a growth rate of 0.9%, showing a weak growth trend The impact of e-commerce channels and the rise of online shopping are the important reasons for the slowdown in the growth of health products According to the 2016 survey report on consumer behavior of retail drugstores released by Zhongkang information, online channels and health products stores are the main competitors of drugstores In addition, the introduction of relevant policies and regulations also affects the sales of health products in retail channels On the one hand, with the promulgation of measures for the administration of registration and filing of health food, some branded products will gradually withdraw from the market, and the corresponding brand strategy of drugstores will be affected On the other hand, some regions still have measures to restrict the sales of health care products Medicinal materials / pieces: from negative growth to 30% growth, the sales scale of non-pharmaceutical products increased significantly in 2016 Medicinal materials / pieces are a major contributor From the data of 2013-2015, we can see that the market scale of medicinal materials / pieces of decoction is below 20 billion yuan In 2016, there was a breakthrough, reaching 23.1 billion yuan, reversing the negative growth in 2015, and the growth rate also increased to 31.10% Its market share also increased from 5.7% in 2015 to 6.8% in 2016 The breakthrough in the growth of medicinal materials / pieces of decoction is due to the policy support of the state for the development of traditional Chinese medicine With the development plan of traditional Chinese medicine rising to national strategy, the development of traditional Chinese medicine has also ushered in historical development opportunities The layout of retail pharmacies in traditional Chinese medicine and the exploration of the potential of traditional Chinese medicine are gradually deepened Equipment: keep the continuous growth of equipment products is also the non drug category that drugstores strive to develop According to the research data from 2013 to 2016, the device category has maintained a stable growth The growth rate was 7.5% in 2015 and 11.6% in 2016 The market share of devices is also relatively stable: 5.3% in 2015, 5.4% in 2016, and the market share has increased by 0.1%.
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