The two-child policy drives the demand for milk powder Formula is in urgent need of improving quality.

By Lin Yuchen, Reporter of this . In order to alleviate the aging of the population, the Fifth Plenary Session of the 18th CENTRAL Committee of the Communist Party of China (CPC) held in October 2015 decided to implement the policy of having two children for a couple from January 1, 2016. The opening of the "full two-child" policy will usher in a peak fertility period in China, with a significant increase in the number of babies expected. At the same time, the demand for dairy products will also increase, this trend has made dairy industry practitioners see more hope, the major dairy companies have been rubbing their hands, ready to play in the new market environment. However, some people in the industry believe that according to the law of market development, the domestic milk powder industry market concentration will be further strengthened, the market competition is becoming increasingly fierce. Only big companies with guaranteed brand and quality can survive. The key factor to ensure the quality of milk powder is the nutritional formula added to milk powder, scientific formula can make milk powder closer to breast milk. InFAT®Innovatable lipid components developed by Anseco Hi-Tech Grease Company of Israel have been granted patents by the Patent and Trademark Office of Singapore, which consists of 15% to 55% palmic acid mixed with synthetic triglycerides, very close to the natural fat structure, nutritional value and composition of breast milk. In response, Mr. Avner Avissara, CEO of Leading Grease, a joint venture between Nordic Grease and Anseco, was interviewed by this newspaper. In the interview, Mr. Avner Avissara talked about the impact of China's two-child policy on the milk powder market, what leading grease companies will do to cope with the growth of the Chinese market, and the leading technology to bring formula closer to breast milk.
: Do you think the two-child policy will affect China's milk powder and milk powder additives market? As an important manufacturer and provider of additives for foreign milk powder enterprises, how will your company respond?.Avner Avissara: I understand that China decided at the Fifth Plenary Session of the 18th Central Committee in October to fully implement the policy of having two children for a couple, and that the full opening of the two-child policy will boost the infant milk powder market, and major milk powder companies are hoping to gain more market share. As a major producer and provider of additives for foreign milk powder enterprises, we are very concerned about the impact of the second-born policy on China's infant milk powder market and major dairy companies.experts expect that the peak fertility will occur in 2017 after the implementation of the two-child policy, which will bring in between 3 million and 8 million new people per year, with an estimated medium of 5 million. If an additional 5 million people are added each year, according to the CBME survey report, the monthly expenditure of infant families will increase by 60 billion yuan per year for the entire infant and child industry. Research on the policy by CIC consultants shows that the industry involved in infant milk powder is growing by 20 billion yuan a year.the most responsive after the implementation of the two-child policy was undoubtedly in the capital markets, with shares of dairy companies, which are dominated by baby rations, rising almost across the board on October 30, 2015. The data showed Bain-American shares rose 10.2 per cent, Yasley International 6.25 per cent and Sun Yuan International, Heshengyuan, Yili shares and Mezanson rose 5.04 per cent, 5.11 per cent, 2.38 per cent and 3.79 per cent respectively.that keeping up with the market allows us to keep an eye on the application of milk powder additives and accurately predict market trends to respond quickly. In an environment of policy changes, leading grease companies can guarantee global customer inventory levels, including in China, while maintaining the highest safety and quality during the production process, making us the world's best choice for providing INFATOPO ingredients for infant formula.: Many parents choose milk powder closest to breast milk when buying milk powder, they hope that milk powder feeding to achieve the same effect as breastfeeding, what do you think is the key to bring milk powder closer to breast milk?.Avner Avissara: In fact, the basic ingredients of human breast milk and formula fat are triglycerides, which provide about 50% of the calories necessary for a baby's healthy growth. Triglycerides in breast milk are particularly rich in a specific fatty acid called palmic acid, which is also found in many formulas. However, breast milk contains a unique palmic acid structure that is not available in any other oil. This particular structure, called SN-2 palmate, has a very high palmic acid ratio (70% to 75%), which is second in triglycerides. One of our company's most important findings is that mothers around the world have high levels of SN-2 palmate in their breast milk.to some extent the advantages of breast milk is the special adipose tissue mentioned above. Most infant formula added to the market today usually does not contain SN-2 palmate, but this ingredient is found in INFAT®, a milk powder additive developed by Israel's Anseco Hi-Tech Grease Company.: The two-child policy makes the battle between breast milk and milk powder very noisy, how do you think formula can be similar to breast milk?.Avner Avissara: Breast milk is the most natural baby food and provides the best natural nutrients for newborns. It is rich in protein, fat, sugar, vitamin A, vitamin D, vitamin B6, calcium, iron, zinc and other infants need to grow up nutrition and antibodies, easy to be digested and absorbed by infants, and can prevent the occurrence of colds and other diseases. However, not all babies are lucky enough to grow up with breast milk, and I think providing the closest alternative milk powder is the best option for your baby's healthy growth, and scientifically adding nutritional enhancers to formula can help babies develop healthily and improve the tasteability of milk powder.the difference between the fat structure and the fat structure of breast milk in the standard infant formula market, which is a key factor in limiting infant absorption of nutrients. InFAT® developed by Israel's Anseco Hi-Tech Grease Company accurately overcomes this limitation, and INFAT® is a clinically proven lipid ingredient specifically developed for infant formula, a mixture of 15% to 55% palmic acid and synthetic triglycerides that, by promoting the growth of intestinal probiotics, has a positive effect on the immune system and can reduce the frequency and duration of infant crying..InFAT ® contains the necessary ingredients in breast milk fats and is an ideal alternative to breast milk when breastfeeding is not possible. INFAT ® very close to the natural fat structure, nutritional value and composition of breast milk, suitable for the healthy development of infants needs, and improve the portability.patent has been supported by publicly published clinical data from Anseco, which show that infants are fed formula containing INFAT® ingredients, with intestinal beneficial bacteria similar to those of breastfed infants. This ingredient not only benefits infant growth and good health, but also prevents infection. In addition, clinical data showed that infants fed formula with INFAT® ingredients had significantly reduced the frequency and duration of crying compared to infants fed with regular formula. : In recent years, in the Chinese market milk powder additives are not qualified, with the arrival of the new
feste food safety
law,
seal food safety
issue has also become a hot topic. How does ® INFAT security? .　　Avner Avissara: Leading grease companies are proactive and preventive in food safety, with safety measures covering the entire supply chain, from raw material suppliers to finished products. First of all, INFAT ® ingredients are fully extracted from plants and strictly adhere to HACCP program certified production standards during the production process. The entire production chain has strict internal standards for pollutants, which in many standards are much higher than those required by law for potentially harmful pollutants. addition, INFAT ® has passed a series of quality certifications, which are issued by third-party authorities in accordance with international standards. : INFAT is ® company's patented products, and has been applied to many domestic milk powder brands. Do you have any plans to launch some additive products for the Chinese market in line with the two-child policy? Or will your company have a new product launch in the near future? .　　Avner Avissara: China's market competition is fierce, especially infant formula dominates the milk powder sector. Sales in China are growing at double-digit rates, and consumption of high-end nutrition is increasing. Combined with the new policy, manufacturers will seek innovation in formula. Leading Grease will continue to provide our customers with innovative and unique advantages in the field of formula, designed to provide formula as close to breast milk as possible. In this way, we give brands the opportunity to identify products and deliver superior quality products to their customers.
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