The two-track system leads the new trend of wallpaper industry

China Paint network
: In the past quite a long time, China has been a manufacturing power, OEM to be watched by the outside world. However, in contrast, Chinese enterprises have been with the "manufacturing power", no perfect, systematic production management system and development model, but also become the development of Chinese enterprises of the times characteristics and obvious signs. The development of wallpaper industry has not been separated from this historical trajectory, it can be said that the times have created the rapid development of China's wallpaper enterprises, but also buried wallpaper enterprises after the rapid development of a variety of persistent diseases.
Focusing on the future of China's wallpaper industry, we must rely on wallpaper industry's own system re-creation and breakthrough, we must make breakthroughs in the thinking of wallpaper industry bosses and team unity, we must create a model suitable for the present and the future for a long time.
wallpaper industry is facing serious transformation pressure, the traditional development model has been difficult to stimulate and adapt to new consumer desires and trends, exploring new models will become an unstoppable focus. It is not so much the O2O marketing model that brings the future of the wallpaper industry, but more thinking and alerting.
When walking in the forefront of the era of wallpaper enterprises, it seems to have once again attracted attention and imitation, independent store brand management, the main brand and series of products horizontal integration, the use of capital markets, it seems to once again cause wallpaper industry bosses to think, it seems that overnight, many wallpaper enterprises began to get re-born in general, but ignored the final consumer and competition subject - consumers. From the consumer body to create any model and products, the brand will be "self-digging grave", will be ruthlessly eliminated by the market. The wallpaper industry should return to the thinking and research of the consumer subject, and look for the answer in the consumption habits, cognition and acceptance of the consumer subject.
So wallpaper enterprises in the transformation to grasp the opportunity to take effective strategies to break through and cut in, to meet the trend and situation of the Internet consumer economy, to achieve O2O integration and channels of complementary "two-track mechanism" development model. Pure O2O will face challenges in order for channel convergence to be durable and landing. The cooperation model will certainly become a painful reflection on the transformation of China's wallpaper industry.