the university behind the small package asked

Farmer Mountain Springs' "small packaging" strategy has been successfully marketed.
farmer Shanquan told us that last year's introduction of the Oriental small leaves is a pocket series of water, it seems to have achieved good results.
"We were listed in cities where the original sales base of Oriental Leaves was relatively good, and consumers loved it very much, with swing rates even exceeding large bottles."
" this product, but also successfully helped the Oriental Leaf brand to carry out a wave of young users, "cute" has become the most rated keywords on Weibo users.
Pixabay, the source of the picture, why are small bottles of drinks popular with consumers? With the rise of Generation Z as the backbone of China's consumer market and the rise of a "single economy", the traditional beverage consumption structure is gradually loosening and changing, according to Farmer Shanquan.
a trend for small, sophisticated, fun styles.
bottles are more in line with the aesthetic of the day than regular ones, while at the same time allowing people to reduce their burden while enjoying their drinks.
CBNData and Tmall Foods released the "Tmall Food Industry Trends Analysis Report" shows that in recent years, as consumer habits continue to change, small packaging has become one of the trends in the food industry, more small bags of snacks, small bottles of beverages more popular, and small packaging is not only popular among female consumers, male consumers are also increasing year by year.
We also observed that in addition to Farmer's Mountain Springs, there are many brands that favor small packaging, such as Coca-Cola and Pepsi have launched 200ml mini cans, Magpie Tea has launched a 270ml mini version, as well as the main small packaging of daily nuts, river white, small cans of tea and so on.