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    Home > Active Ingredient News > Drugs Articles > The value of the "soul cut" in health-care negotiations goes beyond lowering drug prices

    The value of the "soul cut" in health-care negotiations goes beyond lowering drug prices

    • Last Update: 2021-01-21
    • Source: Internet
    • Author: User
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    The best way for pharmaceutical companies to deal with "soul price cutting" is to give drugs a core competitive advantage of high quality, low price and guaranteed supply.
    Following the "4 cents dispute", the health care negotiations are now "soul cut price" famous scene: CCTV video reported the picture, pharmaceutical company representatives quote, the negotiators back to "you can not drop another dollar?" "" 10 yuan and 5 points can be removed "" 7 and 4 connected together is really bad " ... According to media reports, these two days, in addition to "treatment of new crown drugs into the national health insurance directory", "the soul of the health care negotiations cut price scene reappeared", "health insurance negotiations when the representatives of Northeast pharmaceutical companies said I can not speak" and other health care-related topics, public opinion is very hot.
    And the National Health Insurance Administration recently released the results of this year's health care negotiations show that a total of 119 successful negotiations, of which 96 successful out-of-catalog negotiations, 23 successful in-catalog negotiations, the total success rate of negotiations 73.46 percent, the average price reduction of successful drugs 50.64 percent.
    video, the health insurance bureau negotiators "set the way" quite a lot, can use the skills are used.
    , but such a baht must be compared, fancy cut prices, is by no means redundant.
    Drug negotiations, a penny can not casually give way to price, after all, the difference of a penny multiplied by a huge amount of use, are not a small number, and the people's life-saving money must also be carefully calculated.
    So, "10 yuan and 5 points can be removed", "9 yuan 9 corner 9 points is very good to hear", negotiation experts to find ways to press the price of the way, but also triggered the netizens "picture caused comfort" praise.
    Such "soul negotiations" do put pressure on pharmaceutical companies, but in the long run, we should not only see the significance of the exchange of medical insurance for people's livelihood, but also see that this will further push drug companies to sustainable development.
    from a quality point of view, the new way of medical insurance negotiations will force pharmaceutical companies to strictly control quality, pay more attention to innovation and development.
    drugs did not pass the efficacy consistency evaluation, or although passed, but with the quality of similar products in the competition to lose, the pharmaceutical companies even sit on the collection negotiating table is not qualified.
    That is to say, pharmaceutical companies no longer eat "existing rice" possibilities, change the packaging dosage form of pseudo-innovation also no longer exists space, must be willing to invest in research and development innovation, in order to maintain competitive advantage.
    , those who are only good at public relations will be eliminated, and dare to open up innovative pharmaceutical companies will usher in the spring of development.
    this result is also enjoyed by the market and society.
    price point of view, pharmaceutical companies must also reduce costs to maximize profits.
    In the negotiation site, as long as the pharmaceutical companies twice and experts assess the floor price difference of more than 15% to get out of the game, lose the opportunity to compete;
    from the point of view of ensuring the supply of drugs, the relationship between volume and price needs to be comprehensively examined.
    in exchange for quantity, first of all, drug buyers to ensure adequate drug use, in exchange for drug companies to sell prices.
    but the commitment to quantity should in fact be a two-way commitment.
    Once the negotiations are successful, pharmaceutical companies also have to ensure that the standard supply is not interrupted, the past often appeared at low prices first bid, and then how much of the decision on how much to supply in my practice is no longer sustainable, the winning bid cut off supply, the disappearance of cheap drugs and other phenomena have no room.
    also means that ensuring a normal market supply will also become the responsibility of pharmaceutical companies, which can not do so, pharmaceutical companies may also be eliminated.
    , it can be seen that the meaning of "soul price cut" is not only The people's livelihood of Huize, reduce the price of medicine.
    Pharmaceutical companies in the face of health care negotiations, "soul cut price", "can say" with the negotiation skills is important, but the greater strategic skills are, so that drugs have high quality, low price, supply security and other core competitive advantages, so that they can stand out, in order to withstand cutting prices, earn money.
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