The vitality of catering consumption reappears

From September 9th to October 8th this year, the Ministry of Commerce and China Central Radio and Television jointly hosted the National Consumption Promotion Month.
More than 3,000 large-scale events were organized in more than 200 key cities across the country, and service consumption such as dinners and banquets was released
.
Not long ago, the National Development and Reform Commission and other departments issued the "Work Plan for Expanding Domestic Demand and Promoting Consumption in the Near Future" to actively support the recovery and development of the catering industry
.
Encourage places where conditions permit, under the premise of normalizing epidemic prevention and control and not affecting the normal life of surrounding residents, orderly resume operations of coffee shops and catering shops, and relax temporary restrictions on outdoor display in accordance with local conditions
.
The commerce authorities of Hebei, Jiangsu, Yunnan and other provinces, as well as Nanjing, Suzhou and other cities actively explore and guide catering companies to innovate business models, and organize social catering companies to provide group meal demand units with group meal delivery services
.

Various localities have successively introduced policies to provide special support to the catering industry to promote catering consumption
.
Chengdu has set up an exclusive online credit product called "Fireworks Loan" for the catering industry; Kunming has introduced financial policies to support the resumption of work and production in the catering industry, with emergency financing up to 10 million yuan; Shanghai catering companies are calculated based on the actual number of urban employees who have paid social insurance , A subsidy of 800 yuan per person, and a maximum of 5 million yuan in subsidies for each enterprise; many provinces across the country have successively issued consumer vouchers, and catering companies have benefited a lot
.

While various consumption promotion policies have helped the recovery of the catering industry, various localities and departments have also intensively introduced a number of policies to relieve the burden of catering companies, adopting measures such as exemption of value-added tax, reduction of social insurance fees, and reduction of rent burden to help companies overcome difficulties
.

Jia Feiyue told reporters: "During the epidemic prevention and control period, relevant departments have introduced assistance policies, including policies that reduce and exempt corporate taxes, social insurance premiums, and employee basic medical insurance units, which have greatly reduced the burden on enterprises
.
"

Guo Jianping said, “We have opened 4 new stores since the beginning of this year
.
During the process of opening the store , the market supervision department gave us great support, and the work process was very convenient
.
The relevant staff came to the scene to give patience to the store layout and work process.
With professional guidance, we quickly obtained the business license and food business license
.
"

The digital economy is clearly driving

Many catering companies have begun to use online channels to create composite sales channels

“During the epidemic prevention and control period, offline consumption has been impacted, but the user data analysis and'contactless delivery' services provided by the takeaway platform have allowed our online takeaway business to recover in advance
.
" Sun Huan, founder of Chongqing Lu Dr.
Catering Management Co.
, Ltd.
Say
.

Promoting the recovery of the catering industry, the digital economy has an obvious leading role.
Using online platforms and digital management methods to provide customers with better services has become the choice of more catering companies
.
The "2020 Local Life Industry Report" issued by the China Hotel Association shows that during the epidemic prevention and control period, consumers' willingness to use life service platforms such as foreign sales has increased significantly
.

Jia Feiyue believes that the traditional catering industry generally has shortcomings such as high dependence on dine-in, single sales channels, and weak anti-risk capabilities.
Now many catering companies have begun to use online channels to create composite sales channels
.
Explore and make use of the fast and convenient advantages of new media to expand online and offline online marketing methods
.

Established in 1998, Changsha Binghuo Lou once focused on offline dine-in food, but did not launch online takeaway until early 2019
.
"We are fortunate to use Meituan's big data to complete the upgrade and transformation of the takeaway business.
Otherwise, it is very likely that we will not be able to sustain it now
.
" said Nie Bin, the operation director of Changsha Binghuo Building
.
During the control period, many businesses were suspended, and a large part of the source of income was food delivery
.
"

There are many small and micro enterprises in the catering industry, and their ability to cope with the impact of the epidemic is relatively weak
.
In order to help small restaurants to resume their operations, the China Cooking Association and Meituan jointly launched the "Small Shop Guardian Alliance" to help small shops solve customer acquisition by recording the story of the small shop, exploring the shop with talents, and live broadcast online.
Difficulties, explore a broader space for digital growth
.
According to data, in the third quarter, nearly 300,000 small stores were added to the Meituan platform.
In September and October, the national small store consumption recovery rate exceeded 100%, surpassing the consumption level of previous years for the first time
.

“In the future, catering consumption will develop in the direction of green, health and safety, and new models and new formats will become the focus of the industry’s next development
.
” Han Ming said, “In the construction of a new domestic and international dual-cycle mutual promotion In the development pattern, the catering industry is bound to usher in a broader development space
.
"

　　"People's Daily" (19th edition on December 02, 2020)