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: Although the development of the wallpaper industry is maturing, but the current face of upgrading and transformation is inevitable. After 2014 toss wallpaper industry insiders are confident in the next few years of industry development, whether it is wallpaper, or wallpaper, the future trend is very impressive. But it remains to be seen which trend is the consumer's choice, and wallpaper companies need to keep track of the consumer's direction.
the country's macroeconomic impact, the wallpaper industry as a whole in 2014 was not ideal. In the market gradually cooling the market, wallpaper enterprises in the transformation and transformation of the development model busy: product innovation, channel widening, marketing changes, brand building and so on, wallpaper industry's big changes blowing. However, while all aspects of these hard-working "internal work" are important, have these changes really been developed? Take e-commerce as an example, in recent years, after e-commerce and other Internet tide baptism, O2O model has become the cold market wallpaper enterprises in the new favorite, but the real Internet era of e-commerce development to the feng shui start of wallpaper enterprises are rarely present.
in the wind of change blowing wallpaper market, many wallpaper enterprises think that only the enterprise itself "change blood", in order to adapt to the current wallpaper industry trends, in fact, not enough. In the current wallpaper market, consumers will always be the first, it affects the fate of wallpaper enterprises. Wallpaper enterprise transformation, exploration of O2O, channel widening and so on a series of actions, in the final analysis is for consumers and change. Therefore, no matter what the trend judgment, wallpaper enterprises in consumer demand and the Internet model need to be paid attention to, which is the key to the success of enterprises can change.
indeed, throughout the wallpaper market, most wallpaper companies rarely think about the following questions: Do they know what to sell, but don't know how to pinpoint consumer groups? No contact with consumers, no interaction? Is there no way to change in a timely manner according to consumer needs? A series of consumer-related issues in front of wallpaper enterprises, I believe that many enterprises are empty-hearted, because this part of the enterprise is still trapped in the traditional enterprises, unable to operate and innovate according to consumer needs, and so-called transformation and change has become only formalism.
with the increasingly fierce competition in the wallpaper market, enterprise transformation is imperative. At the same time, in the process of change, enterprises must take consumer demand as the starting point of change, only in this way, in order to truly achieve the purpose of transformation.