The wallpaper industry is taking off again to enhance the brand is the key

China Coatings network
news: wallpaper industry with the evolution of the market and continuous development and change, pay attention to innovation, take the road of brand development is the general trend. In product research and development design, has been from the past style, focus on practical functions, to fully meet the different needs of owners of personalized and diversified development; In terms of product quality, it has also developed from the past workshop style, homogenization to differentiation, quality and environmental protection. In the brand marketing mode, it is from the past means of single to resource integration, from price marketing to value marketing; In the future development, many wallpaper enterprises will bid farewell to the extensive operation of quick success, began to standardize the operation, scale development, and the culture into the brand. With the change of the way consumers buy, the flagship store, which saves consumers time to buy and focuses on displaying the experience function, will also become a new choice for wallpaper brands.
according to the current domestic industry wallpaper fierce competition. How wallpaper enterprises stand out in disorderly and fierce competition is the most important concern of all enterprises. And strong brands can enhance customers' recognition and perception of their enterprises and products, and create high added value for enterprises. However, how to build their own brand strategy, to build a strong wallpaper brand, put forward the following suggestions:
brand core values can let consumers clearly identify the brand's interests and personality, is the driving force that consumers identify, like and even fall in love with a brand. Unique core value refining, first of all, should be a comprehensive analysis of the current situation of competitors, consumer demand characteristics, and in-depth and detailed analysis of enterprise resources, so as to refine the core value of their own brand. At present, consumers generally pay attention to wallpaper enterprise service professionalism and the pursuit of high-quality life, so wallpaper brands should be from the "professional services, quality of life" aspects of the brand positioning, so that the core value of refining landing.
The implementation of integrated marketing communication, from multi-space, multi-angle, multi-channel comprehensive promotion of wallpaper brand communication work, covering individual home improvement consumers, decoration companies, designers and other target consumer groups, so as to effectively expand the brand's visibility, promote consumers to produce positive associations.
strong brand is accumulated in the long-term business process, and has a strong profitability. Through the design of multi-period, long-term communication strategy, in order to improve brand awareness at the same time, strengthen the brand's reputation, and then cultivate brand loyalty, promote consumers to produce brand name, quality wallpaper dealers fast and positive association, enhance brand image, to achieve better and longer-term development of enterprises.