There's a big north-south difference between sauce and wine? There is no high or low, only personality.

The consumer market is recovering and the liquor sector is getting better. As of October 14, the liquor sector in the A-share market grew for five consecutive days, up 8.56%. Since 2016, Maotai-driven "sauce and wine fever" has swept across the north and south, becoming more and more intense. Xiao Zhuqing, a liquor expert, said China's liquor sales revenue in 2019 increased 4.7% year-on-year, mainly due to the contribution of the growth of soy sauce. The industry's demand for the sauce and wine market is also getting higher and higher. The more conservative view is that in the next few years, sauces will have about 200 billion shares in the liquor industry, while more optimistics predict that sauces will have a trillion shares in the future. On the consumer side, it is widely believed that Nanpai sauce is better. Industry insiders said, "North-South sauce wine is not high, only personality." In fact, subjective judgment of the North-South sauce wine is inevitably biased, after all, everyone's taste is not the same, as long as consumers like to drink is a good wine.
Sauce-scented liquor has become the "golden industry
qin Shuxuan, secretary-general of the China Liquor Circulation Association, said that with the increase in consumption, sauce wine in recent years has been favored by consumers, distributors and investors. And this year, the sauce market has reached unprecedented heat.
, some dealers said that the store can have a good sauce wine, has become standard dealers. As the sauce boom continues, some wine merchants, who started out with strong aromas, have also entered the sauce. It is worth noting that the market for soy sauce is not only wine merchants, some traditional rich liquor enterprises have also introduced sauce products.
industry insiders said that in 2019 China's sauce wine sales revenue and profits achieved double growth of more than 20% at the same time, with the liquor industry 7% of the production capacity, achieved 21.3% of sales revenue and 42.7% profit, sauce-flavored liquor has become the "gold industry."cai Xuefei, an expert in liquor marketing at
, said that from the current number of exhibitors and the development scale of domestic liquor enterprises, sauce wine has completed the national popularization of the category, is entering the stage of in-depth consumer education.
when it comes to sauce-scented liquor, most consumers associate with Guizhou Maotai, and then the bigger is the various brands along the Chishui River. In fact, sauce-scented liquor is not only produced in Guizhou, but also in many places in the north, but it is different from Guizhou. What's the difference between north and south sauces?
industry, North and South sauce wine in raw materials, brewing technology, storage methods, taste style are different. There are 3 kinds of raw materials of ——— wine, sorghum, water, of which the raw materials for making wine music are different. Nanpai sauce wine with high-quality wheat as the raw material, high temperature music, and north pie sauce wine in addition to wheat, but also add a small amount of Northeast soybeans. Nanpai sauce wine is mainly brewed with the water of the Chishui River, while the North Pie sauce wine is the water of the Yellow River basin, the water quality is larger difference, and the resulting wine will be different. Nanpai sauce wine because of the choice of more resistant to cooking of red sorghum, so in a year's production cycle, need to go through "two feeding, nine cooking, eight fermentation and seven rounds of wine"; The storage of Nanpai sauce wine is mainly pottery altar, while the northern sauce wine is mainly wood-box wine sea. Taste style, north pie sauce wine pay more attention to sweet taste, while south pie sauce wine is more emphasis on mellow taste, so the north pie sauce wine is more refreshing, and the southern pie sauce wine taste coordination, bitter taste than north pie will be more obvious, more taste the feeling of the world.
north-south sauce wine?
different regions, sauce and wine enterprises gathered and developed, forming the southern plate and the northern plate. In the view of liquor expert Gao Jingyan, the north and south sauce wine enterprises have a lot of technical origin, but because of the differences between different edroes, climate and the fermentation process of the microbiome and formed a different flavor, the northern sauce and wine enterprises should face up to this difference, form their own evaluation system.
led by Maotai, from south to north, there have been a lot of sauce-scented wine producers." Gao Jingyan said, among them, some representative of the north of the sauce and wine enterprises, and Maotai have a source of technological heritage. Such as Huadu, Yunmen, have been in the history of Maotai technical guidance, Huadu was once Maotai in the "hands" to help. This "sauce hot" scene, described by Gao Jingyan as "the past is a flower alone, is now a thousand purple red spring garden."
Gao Jingyan said that even in the case of complete technology, due to the climate, terroes, resulting in the fermentation process of microbial bacteria mutation, so that the production of sauce wine, the south and north are bound to be different.
"Northern sauce and wine enterprises in learning Maotai at the same time, but also to have innovation, to make personalized style." Gao Jingyan said that the northern sauce and wine enterprises should face up to this erration, climate differences, in product positioning innovation.
The same is true in the product evaluation system, the southern sauce wine product "sauce fragrance outstanding", the northern sauce wine in the taste and flavor of its difference, this difference "no difference, only personality." Based on this, Gao Jingyan said, the evaluation system of north and south sauce should also be different.
"high-end sauce products are expensive and can't be bought. Gao Jingyan said that this is the pursuit of a better life for the common people, is an urgent problem to be solved, the need for the vast number of sauce-scented liquor enterprises to work together———
, the reason why the price of sauce-scented products is high and can't be bought is closely related to the complicated production process and high production cost of sauce-scented liquor. Traditional finished sauce-flavored liquor, the cycle needs at least 5 years, complex processes and processes, for the producer, the need to precipitate the funds are very high, the general enterprise is difficult to afford. "Huadu, Yunmen, Beidacang are insisting on making sauce-flavored liquor, which is inexluable." Gao Jingyan said.
next step, northern sauce-flavored liquor enterprises should be in accordance with the requirements of high-quality development, to create products, the development of the market. On the one hand, we should adhere to the traditional process, on the other hand, we should innovate. Northern sauce-flavored liquor, not only to ensure the quality of products, but also to let the people can afford to drink, in order to find their own place in the sauce heat.
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