Things must be anti-paint enterprise marketing to have degrees

China Paint Network
News: May, in this enterprise must compete for the promotion season,
coating enterprises
have made a move in the hope of brand, sales and other breakthroughs. Indeed, at present, many enterprises are doing a sound and color, feng shui. However, as consumer consumption concepts become more rational,
coatings
enterprises need to beware of excessive marketing. So, how can coating enterprises avoid excessive marketing, so that marketing degree?
is facing more and more fierce competition, in order to be able to sell their products as soon as possible, there is no shortage of choose to fight the price war of enterprises. But can a price war ultimately bring the "name" and "benefit" that companies need? Obviously, want to rely on the price war to make the company's "name" or launch the brand is a matter of the night, because just because of the price and choose your consumers, they ultimately focus only on the price, very little attention to the brand. And "profit", who can get a short-term benefit, but in the long run, unless your price drops again, then someone's price will always be lower than yours. As a result, the benefits will cease to exist. In the long run, the price war is not suitable for enterprises.
"Rome is not built in a day", the establishment and dissemination of a brand needs a process, a good brand formation, it includes the brand's self-promotion, but also need to use the word of mouth to support. A boastful boast would instead be offensive to consumers. "Big sound, elephant invisible", this feature can also be seen in some of the top brands. They do not do not advertise, but do less and more accurate advertising, leaving people with unlimited reverie. In particular, some high-end products are aimed at high-end people who are rational and thoughtful, so they prefer to see ads that can be said in one word rather than bombardment.
of course this continues a little bit, because the bomb marketing has brought itself to a lower position to look up to consumers. Although in this era of fierce competition, high-profile products "high and low." But being too low-profile can also give consumers the illusion: Is the product I'm buying really worth it? Paint industry is not short of high-end products, these products, what is needed is the consumer's vision and worship. If you lower your stance too much, it will make consumers wonder what their value is.
although marketing needs to be vigorously promoted, but the paint enterprises also need to understand the "things must be reversed" truth, marketing must have degrees.