This cup of "alcohol brand" milk tea, please don't cross the line

▲A promotional image of a brand of alcoholic milk tea drinks

In the milk tea market where new brands are emerging, it is difficult to ensure a long-term business with the word “net celebrity” alone, and new products must be continuously introduced to attract consumers

Alcohol and milk tea are two things that couldn't be beaten together.

It can be seen that although the alcohol content of alcoholic milk tea is not high, and the main business is "slightly drunk" gimmicks, but driving after drinking this kind of alcoholic milk tea is likely to be detected as drunk driving or even a traffic accident

A more serious problem is that minors such as students, one of the main consumer groups of milk tea, are very likely to be exposed to alcoholic beverages

▲The middle school students went to a certain brand of milk tea shop to buy alcoholic milk tea, and the clerk did not take the initiative to inform the drink of the alcohol content

When the media reporter visited, they found that some of the alcoholic milk tea had "2 to 3 degrees of alcohol", which clearly belonged to the category of alcohol

Obviously, alcoholic beverages secretly sneak into the group of minors through milk tea, and relevant functional departments, businesses, and parents must not take it lightly

It is necessary for market supervision and other departments to strengthen management of the sales of alcoholic milk tea in the market, especially to adhere to a "zero tolerance" attitude on the issue of sales to minors

Many risk factors implied by alcoholic milk tea are not eliminated, and no matter how trendy the mix and match is, it is destined not to go far, and the title of "net celebrity" will eventually fade