Three basic principles for successful operation of paint dealers.

What
the success or failure of a distributor's marketing? Paint dealers, how to quickly open the market, and constantly strengthen themselves? Why others
color agent
shop business done red hot, day into the fight gold, influence is growing, operating two or three months to open a branch, and their own stores are cold and deserted, Mencoro, feel everywhere is not smooth, always out of money, can not do for a few months, face closure? In response to these problems, many terminal dealers, are besiefed, feel that their luck is not good, no one else luck, shame, some constantly change the agent brand, some want to change the line, directly give up. The author thinks, Linyuan envious fish, it is better to retreat to the net, in order to let their own operating dealers in the competition invincible, at least to grasp the following three guidelines.
1, review the situation to grasp the market wind trend
coating industry" 13th Five-Year Plan charter, the first point is pointed out that for the coating industry VOCs prevention and control projects, to achieve low-carbon environmental protection, energy conservation and emission reduction. That is to say, the paint industry has reached the key stage of the transition to green environmental protection direction, environmental protection coatings is undoubtedly the mainstream of the future. As a paint terminal dealers, we must review the situation, see this, choose the mainstream of the future, agent sales can really meet the needs of consumers environmental protection and healthy home life paint products. In this way, the market risk will naturally be relatively small, the development space is also large. Of course, looking at environmental protection is only one aspect, the market such as the battlefield, the changes between minutes and seconds endless, terminal dealers, to more accurately grasp market movements, but also need to pay more attention to peacetime, more observation, more and industry experts exchange discussions.
second, understand the opponent to develop the best strategy
Sun Tzu's military law has a cloud, confidante, a hundred battles. That is to say, the enemy and I both know the situation clearly, fighting to be targeted, invincible. Business is a smoke-free war, shopping malls like a battlefield, paint industry competition is so fierce, as a paint terminal dealers, not only to correctly examine their own business situation, to find out what advantages, what short board, but also to competitors for detailed, accurate, comprehensive, in-depth understanding, for example, their city what opponents, statistics, their store location, facade decoration, promotional activities, marketing means, after-sales service and other detailed inspection. After understanding these, and then carry out the overall measurement of the pros and cons, to avoid short and long, to work out a set of most suitable for their own strategy, in order to win the competition.
Thany, good is used to build a good team
as long as it is a person, have its weaknesses and advantages, for the paint terminal dealers, to make themselves invincible in the competition, the rational use of team personnel, is also very important. In the fierce market competition, paint by the end-seller should establish a perfect recruitment, training, selection, appointment system, for their own paint agency stores to train excellent sales personnel, for the store to accumulate and grow the inherent capital.
On this basis, paint terminal dealers must measure their own employee capacity, good at that aspect, and then according to the actual situation, to arrange suitable positions for them, and strive to put everyone in the most suitable position, in order to avoid the same as Zhu Geliang misalpass the horse, resulting in the tragedy of the final street kiosk.
must also emphasize that to be good, not cronyism is used, in their own team, as few as possible seven aunts and eight aunts of relatives members. In the forced use of them, but can not pull down the face to manage them, to make clear rules and regulations, let the system for the boss "talk", no matter whoever violates the system, the penalty, the speculation.