Three departments sent a message, "Internet plus" medical ushered in a new inflection point!

The Internet healthcare industry will meet a new inflection point in the accelerated development of the industry.
At a time when the industry is looking forward to the development of regulation of online drug sales, the deep-seated barriers of Internet medical treatment began to clear: December 10, the National Health Care Commission, the National Health Insurance Administration, the State Administration of Traditional Chinese Medicine jointly issued a document to further promote the "Internet and medical health" "five one" service action, the document clearly states that the industry horizontal, vertical to deepen the implementation of the "five one" services.
its significance can be comparable to the conditions for the gradual liberalization of drugs sold online.
Official data show that china's public hospital drug costs growth has slowed significantly, in 2019 the proportion of drugs has dropped to 33.3%, which sends a message that more and more drug demand will be transferred to pharmacies in the future, or even the formation of the fourth terminal online.
monitoring data from the Southern Institute show that the absolute increase in online drug sales in 2020 will be about 2.4 times offline, with potential for a period of time.
and JD.com Health's recent listing of HK$344 billion in market capitalisation represents a microcosm of "Internet Plus" healthcare.
in 2009 the PC era of the Internet, China's medical also began the road of information exploration, when the market size of Internet medical only 200 million yuan.
say that there will be a new inflection point in Internet medicine in the future? Because from this document, the current "Internet plus" medical stage pain points will gradually clear the barrier with the landing of this document.
, "Internet Plus" medical will be from the 10 billion market into 100 billion market.
break the bright spot: "one yard Pingchuan", the pilot area information sharing mutual recognition from the file-oriented point of view, "Internet plus" medical treatment will take "local pilot, full flowering" logic spread.
longitudinal, online and offline integration.
medical institutions should continue to improve offline medical services at the same time, make full use of the Internet, big data and other information technology to expand service space and content, and gradually realize the rehabilitation of patients at home.
Internet hospitals should realize data sharing and business synergy with offline physical medical institutions, and provide continuous services that seamlessly connect online and offline.
, health management sinking is at the heart.
promote Internet diagnosis and treatment, give full play to the role of Internet hospitals in primary health care services, guide the center of gravity down, resources sink, and promote hierarchical diagnosis and treatment in an orderly manner.
, hospitals at all levels should accelerate the integration of internal information systems and business synergies, optimize the process of medical treatment, and improve service efficiency.
gradually realize online health consultation, follow-up, review, medication guidance, psychological and health assessment, vaccination appointments and electronic prescription flow, drug distribution, follow-up, home electrotherapy monitoring, community referral and other content.
and vertical interoperability between the two countries involves the mutual recognition of information.
paper proposed to continuously improve the quality of data connectivity with national platforms.
, under the premise of meeting the quality control of medical care and the informed consent of patients, gradually realize mutual recognition of information covering the province.
countries will launch relevant pilot projects in due course to promote regional integration of information connectivity and mutual recognition and sharing services in Beijing, Tianjin, Yangtze River Delta, Chengyu and other conditional regions.
as the current health code everywhere, "million yards" Pentium reality also let the industry in thinking, breaking the multi-code co-existing non-universal information barriers become a major test question.
documents require that the industry should be "one yard universal", promote residents electronic health code replacement medical and health institutions to see a doctor's card, expand the diagnosis and treatment services, public health services, chronic disease management, online information inquiries, health education, blood management and other fields of use, and gradually realize the health and health industry one yard common.
is more important to break the cross-sectoral "multi-code convergence".
encourage the gradual realization of effective supervision of medical consultation, cost list, electronic prescription, medical records, medical expense settlement and so on in the "three-doctor linkage".
to explore new tricks: "long prescriptions, re-diagnosis prescriptions, off-site prescriptions" is now closed for the improvement of the "Internet plus" medical online payment work, the document proposed, the implementation of "one-stop" timely settlement.
to optimize the online and offline payment process, improve the settlement mode, solve the problem of payment congestion.
to strengthen cooperation with health insurance, commercial insurance, UnionPay, third-party payment agencies to provide patients with a variety of online payment methods.
can start from outpatient chronic diseases, and gradually expand the scope of medical insurance for common diseases, chronic diseases "Internet plus" medical services.
to support the "Internet Plus" medical re-diagnosis prescription flow, explore the fixed-point medical institutions out-of-the-box prescription information and fixed-point retail pharmacies interconnection.
implement the "long-term prescription" medical insurance reimbursement policy, to comply with the provisions of the "Internet plus" medical services online prescription drug charges to achieve online medical insurance settlement.
addition, the document also stressed the need to strengthen the normal epidemic prevention and control information technology support, the establishment of the integration of the state and provinces and cities of infectious diseases intelligent multi-point trigger monitoring and early warning platform.
can say that information to run through the entire chain, the task is very difficult, but also the trend.
understand the future before you can grasp it.
innovation of medical service model, which is counterproductive to the pharmaceutical industry level, will certainly be deeply integrated.
Taking diabetes as an example, patient health management in addition to drug treatment, lifestyle adjustment, complication prevention and treatment, heart and kidney and other important organ protection, patients' psychological state and intervention have become the subject of research, but also gave birth to a huge market space, diabetes as the representative of the slow disease management has once become a new battleground of Internet medical competition.
giants are already exploring the use of digital technology to empower diabetes management.
such as Sanofi has now achieved doctors, nurses, patients "three-in-one" mobile medical management model, Fosun Pharma, Jiuzhitang and other large domestic enterprises in the layout.
entire industrial chain is being integrated into the Internet, but some experts point out that there are several core issues of Internet health care that are not clear: First, how do services differentiate? Second, the profit model is immature, and third, the effectiveness of resource integration.
industry is still touching the stone across the river, many popular Internet platforms have encountered bottlenecks, how to get out of the new road remains to be seen.
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