Three factors hinder the promotion of paint branding

China Coatings Network
News: As we all know,
coatings
market competition in recent years has gradually shown a "white heat" situation, in the current paint market, the competition between enterprises is no longer between products, more "soft power" between the competition, where product promotion to a certain extent determines the position of enterprises in the industry. However, with the growth of the industry in recent years, some enterprises are still facing the dilemma of brand promotion. So, what are
factors that
the brand promotion of the brand that plagues the coatings industry?
most paint business owners can not say their own paint enterprise tomorrow, only by their own experience, personal imagination dominate the paint enterprise, rely on imitation, no innovation, no identification. Mind does not have a clear brand strategic planning concept, strategy, only know to take a step by step, touch the stone across the river, but also self-named "down-to-earth". Seemingly steady, but at any time in danger of falling into a trap.
are prone to red-eye disease, paint companies are the same. See the paint industry giant to take the multi-brand route so moisturizing, the heart is very envious, very unconvinced, is not a few more brands, I can also do. So a coax up, overnight dream of becoming a "paint industry giant", seemingly unlimited scenery, I do not know, but in the end fell into indigestion was unknown to die.
some paint companies think they can quickly create brands as long as they advertise. So the same, nothing new advertising appeared in front of consumers, seemingly lively, but I do not know how many can really be branded in the hearts of consumers. The same ads are easily caught up in the endless cycle of advertising bombing, wasting a lot of advertising resources, but it is difficult to appear an immediate miracle. In fact, it is difficult to become a big business.
fact, the more difficult it is for paint companies to brand, the more valuable it is and the more necessary it is to do it. Behind the battle of brand brands of paint enterprises is the reality of increasingly fierce market competition, therefore, in the face of not optimistic market competition, paint enterprises how to do a good job of brand image promotion, to create a strong
coating brand
is particularly important.