Three "mountains" oppress the development of coating enterprises

China Coatings Network
News: In 2015, the "new normal" has become the public eye can not be more familiar with the word, for the
coatings
industry, the market environment has also undergone dramatic changes. Channel costs rise, vicious competition, environmental awareness to improve the three "mountains" of the strong attack, but also some of the
coating enterprises
breathless.
, channel costs are too high. Now the store surplus has become the norm, and enterprises in order to better serve dealers, only to increase the promotion of investment, resulting in higher channel costs; Second, irregular competition. With more and more paint enterprises to enter the market, copy each other, stealing materials, vicious pressure price situation. Although the final scale of the paint industry went up, but the quality of products and services has dropped; Finally, the production process does not focus on environmental protection. Although the current trend of product environmental protection is obvious, but many enterprises in the production process still do not pay attention to environmental protection.
face of these environments, what should paint companies do? Industry insiders say that enterprises must have the spirit of "fools moving mountains" in order to develop in the complex environment of the new normal.
first, increase the promotion channels. Faced with the first channel cost is too high mountain, paint enterprises to change the traditional way of promotion, can not rely solely on agents and stores to promote the brand. With the rapid development of network media, the network not only affects people's way of life, but also provides new promotion channels for enterprises.
second, to act by example, integrity management. Although the irregular competition of paint enterprises will bring short-term benefits to enterprises, but it is not conducive to the long-term development of enterprises, long-term, whether to enterprises or industries will bring inevitable harm. Industry insiders say that only by operating in good faith will consumers pay the bill.
third, vigorously develop environmental protection products. As far as the current paint industry is concerned, the breakthrough of the new normal also requires enterprises to do strong at the same time to tap market demand. Now the paint market with the change of consumer concept, from the past one-sided pursuit began to green, environmentally friendly consumption transition, so paint enterprises should follow market demand, vigorously develop environmental protection products, in order to really develop, and take this to quickly win the market.
the new normal, enterprises face a more complex environment, if you want to grow against the trend in this environment, a unique development strategy is indispensable. Especially in the face of the industry's three "mountains" at the same time, paint enterprises should adhere to market demand-oriented, focus on the direction of industry development, enhance the market competitiveness of products and services.