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    Home > Food News > Food Articles > Three transformation disadvantage Huang Taiji want to do to join self-help.

    Three transformation disadvantage Huang Taiji want to do to join self-help.

    • Last Update: 2020-09-17
    • Source: Internet
    • Author: User
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    Net-a-
    restaurant
    brand "Huang Taiji" quietly open to join, overturning the previous "do not do join" the grandipe.
    Huang Taiji related person in charge of October 27 to the Beijing News reporter confirmed that at present, Huang Taiji in the country about 200 franchise stores, its
    continational
    factory and ordering platform" has been all closed, and completely turned to the franchise system. Prior to that, Huang Taiji had lost three transformational tests in four years.
    industry believes that Huang Taiji's switch to joining stems from the poor profitability of its direct stores. Huang Taiji in recent years frequently adjust the business model, lies in its catering services problems, resulting in low customer loyalty. And open to join, once only heavy capital management, it is easy to implement different standards, food safety and other issues.open franchise has been accused of poor profitability
    in mid-October, Huang Taiji opened to the Beijing market to join. Beijing News reporter on October 27 as a franchisee called Huang Taiji to join the hotline, a Li surname channel manager said, Huang Taiji has joined more than 200 stores nationwide, involving Beijing, Heilongjiang, Guangdong, Shandong, Jilin, Hebei and many places. Beijing market has identified eight franchise stores, four of which are in the renovation stage.
    fact, as early as April 15 this year, Huang Taiji's first franchise opened in Changchun. Compared with the hustle and bustle of the previous three transformations, Huang Taiji's move to join the club is slightly understated.
    , Huang Taiji joined the way is divided into single-store, urban regional agent, city agent. Among them, the single store joining fee is divided into 5 levels, the highest is the core city of North to Guangzhou, three-year joining fee totalling 265,000 yuan, including joining fee of 250,000 yuan, brand management fee of 0.5 million yuan, security deposit of 10,000 yuan. Huang Taiji requires all franchise stores in the business area of more than 60 square meters, the company headquarters will provide personnel training, product free updates, with store guidance, planning marketing, store evaluation and other support.
    in November 2016, Huang Taiji's official microblog said it had officially opened up its national brand and the Australian market to join, overturning the notion that he had not previously joined.
    Manager Li told the Beijing News, according to the original plan, Huang Taiji does not intend to open up the north to join the market, "later due to energy reasons, opened up to join." "
    Zhenwang, CEO of Shanghai Wanding Business Consulting Co., Ltd., huang Taiji's opening to join is a helpless move by its direct-run stores for poor profitability." Huang Taiji hopes to expand his business through open joining into the capital, and consume his core business model and brand.
    october 26 lunchtime meal time, the Beijing News reporter in Huangtaiji Chaoyang North Road Baisheng East store saw that its seat rate is less than 30%, the clerk also said that the usual traffic is not large. In the public comment network, some netizens complained that Huang Taiji "taste poor, high price", "the taste is general, feel and outside 6 yuan a no difference." After
    open to join, there is no doubt that the test of Huang Taiji's management ability. Li said that in addition to Beijing, other provinces have opened up provincial agent management authority, in this way, the headquarters mainly on the management of funds, the number of stores opened, location, etc. will not interfere, but will be unified by the headquarters for investment.
    China food industry analyst Zhu Danpong has analyzed that this esoding model, the franchise stores will pay more attention to revenue, profits, while ignoring staff training, food safety and other management, which may lead to the implementation of the company's standards, food safety and other issues.three transformation losses difficult to continue the popularity of the net
    before the opening to join, Huang Taiji has carried out three transformations, all lost.
    2012, Huang Taiji, who started out as a pancake fruit, was regarded as one of the representatives of the Internet plus restaurant brand, with a valuation of more than 1.2 billion yuan. Huang Taiji, with its endless scenery, quickly copied stores in other bustling business districts, but high rents and low performance forced it to close.
    2014, Huang Taiji based on the "white-collar takeaway" and launched a series of direct brands such as Mr. Cow Stew, Big Yellow Crazy Hot Pot, also because of the inability to form a sticky consumption led to the closure of a number of stores.
    In 2015, Huang Taiji began to change its business model, announced a high-profile foray into the takeaway platform, attracting Huang Jihuang, Oriental Dumpling King and other popular catering enterprises, and through the central kitchen-style terminal factory shop for cooperative brands to provide semi-finished processing services and self-logistics services. By 2016, however, Huang Taiji's takeaway platform had lost a lot of business, and the supply chain of 10 central kitchens, which started in 2015, had been shut down.
    according to Huang Taiji's development plan, 100 factory stores should be established in 2017 to absorb 100 food and beverage brands, achieving an average daily revenue of 300,000 units and an annual revenue of up to 5.4 billion yuan. However, after going through the 2016 business, Huang Taiji has a new way of thinking about the future survival model. Huang Taiji founder He Chang once told the Beijing News that the physical brand stores will continue to deepen operations, business will not change substantially. Takeaway platforms will still exist, but will be redesigned and more granular.
    , however, according to Li manager revealed that Huang Taiji's existing direct stores will be one after another to carry out store rectification, into an experian dining. The decision to switch to a franchise has also been supported by shareholders and the team.
    Lu Zhenwang believes that Huang Taiji in recent years frequently adjust the business model, the key lies in its catering services problems. Huang Taiji early use of Internet marketing brought a large number of users to help it quickly improve visibility, for a time to become a popular restaurant brand, but because of consumer recognition and evaluation is not high, resulting in low customer loyalty. "If you can't improve the quality of your dishes and return to the nature of dining, you can't go long."industry
    restaurant brand "joining" expansion hidden worries
    joining model can help the rapid expansion of food and beverage brands, but also face effective control problems. Food and beverage brand franchisee food safety, personnel management and other issues are not uncommon.
    Yang Guofu spicy hot catering service Co., Ltd. was established in 2007. In 10 years, Yang Guofu has expanded rapidly by joining, with 3,500 stores by the end of 2015. In September this year, a Yang Guofu spicy hot shop in Beijing casually dumped water into a roadside sewage well was captured by the city management site, by the headquarters to do the withdrawal of shop treatment.
    After the Water Incident, Yang Guofu spicy hot Beijing agent area of a person in charge of the Beijing News reporter said that although Yang Guofu for the store franchise business license application, personnel training and other management, but it is inevitable that similar incidents will occur.
    of this year, BaoBel founded the hot pot Harbin branch burst out with cow blood and water posing as duck blood. The waiter said his duck blood was flown in from Sichuan, but it was later confirmed that the "fake duck blood" came from a processing plant in Harbin. It is understood that hot pot also take the form of joining expansion, so far the country has 249 stores.
    also in March this year, Han Han founded the "glad to meet you" restaurant Xi'an branch closed. Previously, its stores in Hangzhou, Wuhan and other places are also closed due to undocumented operations, rat disease and other serious problems. "Very happy to meet you" franchisee has revealed that in the second and third-tier cities, its use of franchise model expansion, that is, franchise fees, brand royalties, management fees, etc. , the licensor is responsible for the pre-store decoration, personnel training and so on. However, in the procurement of ingredients, restaurant operations and other aspects, headquarters involvement and control efforts are not much.
    Huang Zhihuang's parent company, Huang Tian International, which is based on joining as its main operating form, has said that the company's revenue depends largely on the franchisee's ability to increase sales. Zhu Danpong believes that the form of joining has a high risk, because there is no guarantee of complete standardization, process implementation, so that food safety and other issues may arise, which will cause harm to the entire catering industry.
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