Three trees: focus on technological innovation to win the engineering market by word of mouth

Synchronized with the evaluation of the top 500 developers, the 2014-2015 China Real Estate Development Enterprise Top 500 Preferred Supplier Brand Competition, known as the "Oscar" pageant in the field of construction, was officially launched in November 2014. This event has been held five times in a row, in 2015 as scheduled to hold the sixth "top 500 developers preferred supplier brand" evaluation activities, by the China Real Estate Research Association, China Real Estate Association, China Real Estate Evaluation Center, by virtue of authoritative, professional, objective and impartial professional evaluation, the survey resulted in a high market share of building materials products enterprises, and in March 2015 held 500 strong meeting, issued brand reports, for real estate enterprises to provide the best reference for procurement.
Sina Real Estate (Weibo) took this opportunity to interview
Three Trees Coatings Co., Ltd.
Vice President Lin De Temple, he said that the real estate industry deep turn, for them is a challenge is more opportunities,
Three Trees
will use the developer's internal integration, start strategic collection to save costs and sunshine procurement standardized operating mechanism, to quickly enhance their industry position and market share.
Three Trees
Coatings
Co., Ltd. Vice President Lin De temple
real estate adjustment period is an opportunity for us
Sina Real Estate:
2014, the real estate industry in-depth turning point, the industry's internal and external environment has changed. What opportunities and challenges do you see as the integration period approaches? Is the industry affected? How's your engineering market doing this year? What's changed from 2013?
Linde Temple:
real estate industry from the golden age to the silver age, for the supply chain upstream of the real estate-related products building materials industry, is a huge challenge is also a development opportunity, especially for the three trees like the dream, brand, strength National
coating enterprises
for example, but also with the help of internal integration of developers, the implementation of strategic collection to save costs, as well as the sunshine procurement standardization of the operating mechanism stage, to quickly enhance their industry status and market share, to achieve leapfrog development and corner oversize.
Real Estate:
new industry, new technology application, Internet economic rise, the development of real estate industry put forward new requirements. What new measures have you taken this year and what new products and services have been introduced to meet the needs of the engineering market and respond to changes in the industry?
Linde Temple:
three trees product research and development work has been in the forefront of domestic counterparts, I Division this year launched reflective insulation paint, self-cleaning paint, water resistance advantages of the sky color stone paint and interior wall of the space paint series of products, are at the forefront of the industry, while the three trees in 2015 will also putty, mortar, mesh cloth, interface agent And other internal and external wall accessories products to upgrade, optimize the construction process and supporting facilities, to meet the arrival of the network era, three trees in 2015 double eleven e-commerce sales ranked third in the paint industry, and with Sina Real Estate and Wangcai e-commerce and other network platforms actively carry out cooperation, home-made, in 2015 we will have further three-year strategic deployment in the Field of the Internet.
Real Estate:
rapid economic development, building quality loopholes. As the fundamental element of the house, what are the standards for enterprises to ensure product quality? What are the innovations in implementing the full life cycle of a building?
Linde Temple:
paint is a conscience project, although in the cost of construction accounted for less than 2%, but especially important, our enterprise has long implemented product traceability quality control mechanism, each batch of materials, finished products are through strict testing and inspection, while each batch of finished products are left samples Save more than one year for quality testing, at the same time, in the same period of product life, we bid on the international top ten coating enterprises, and join hands with Europe, Brazil, Japan and other well-known research and development institutions, and the introduction of a variety of leading technology of new materials, new equipment, combined with postdoctoral, academician workstation special research coating life cycle and product innovation field.the integration of external wall coating is the trend of Sina
: the
solutions become an industry trend. What do you think are the obvious benefits of one-stop service for both supply and demand? What are the drawbacks? How can I improve it?
Linde Temple:
exterior wall coating is the integration of external wall insulation - coating is the general trend, but also energy conservation and environmental protection, enhance the effect of the external wall of the important system engineering. From the overall trend of the paint industry, the pattern of socialization of large division of labor is also trending. Paint production enterprises to do their job of research and development and production work, and external wall construction enterprises will be more and more professional, standardized, the two strategic cooperation, play the power of focus, together for developers and owners to present the best external wall decoration effect. At the same time, it is imperative for coating enterprises to improve and perfect the integrated service mechanism of construction, which is also the key for each enterprise to enhance the core competition.
Real Estate:
your company in the industry in what position? What are the core competencies? What are the characteristics compared to other industry leaders?
Linde Temple:
from the field of engineering coatings, we are currently in the industry's first echelon, the situation is expected to be more stable in the next 2-3 years; Service system and national construction integrated service system, full information operation management system, highly influential brand awareness and reputation, Division I is also the industry's first to achieve the system-wide independent research and development of production and sales services and independent real estate strategy departments, docking large real estate companies, one of the paint enterprises.
Win the engineering market with word-of-mouth
Sina Real Estate:
Most industry leaders in brand building a lot of effort, and your company as a famous enterprise in the industry, must also be well versed, then how your company in this regard how to work hard? At the same time, as a famous enterprise, how does your company lead the healthy development of the industry?
Temple:
tree has always focused on single brand development, professional from focus. In the retail channels, I Division has always insisted on holding high, year-on-year adhere to the major media into advertising, the country has more than 10,000 stores, has become China's paint industry leader brand. In the field of engineering, Division I adhere to the focus on strategic cooperation with the top 100 real estate, adhere to word-of-mouth and quality to win the market, has signed more than 40 top 100 real estate centralized procurement agreements, is the industry signed the largest number of top 100 real estate
a coating brand
one.
Real Estate:
of the chinese engineering market in your company's business? With which major developers have reached strategic cooperation agreements? Can you share with us a few of this year's particularly successful real estate engineering cases?
: The company's
coatings currently account for about 40% of the company's total turnover, next year will reach more than 50%. At present, with Vanke, Zhonghai, Evergrande, green space, Fuli, Longhu and other more than 40 top 100 real estate cooperation, the success story in 2014 is to sign Vanke, Zhonghai, green space, Longhu four top ten real estate, for seven consecutive years to renew evergrande Group strategic cooperation, and five consecutive "Evergrande Group outstanding suppliers" honorary title.
Real Estate:
green production, standardized procurement, cost optimization and other issues are the most direct problems before both supply and demand. What are the challenges we face in working with developers? What contradictions do you find common in working with developers? And how to solve it?Linde Temple:
how to coordinate the relationship between headquarters, branches, projects, total contracts, subcontracts and other links, is the majority of building materials enterprises and developers exchange nodes, to solve these problems, we need to solve these problems through a long period of continuous accumulation, the expected problems may occur nodes, and in the cooperation terms, clear the obstacles to interaction between the two sides in advance, so to examine a qualified building materials suppliers, how many large developers need not only digital, but also need to establish a perfect process of standardization, standardization, processing, modern management mechanism.
adhere to independent research and development and technological innovation
Sina Real Estate:
developers in the procurement of paint, in contact, inspection, procurement process, the most should pay attention to what problems? How do you view the problem of winning the bid at the lowest price?
Linde Temple:
corporate brand, research and development strength, production capacity, self-production or foundry, materials, management norms, corporate culture matching, service system is perfect, quality control is strict, marketing and technical team number, construction support, environmental protection is up to standard and other dimensions. Paint in the entire construction process of the output value of no more than 2%, but provides more than 75% of the facade decoration effect, so we should pay special attention to quality, based on ensuring technical indicators and design requirements, to take comprehensive strength indicators optimal winning bid.
Real Estate:
some enterprises think that the national standard scrub-resistant standard is too low, you think the number of real estate paint procurement should be set what standard is more appropriate?
Linde Temple:
exterior paint
in fact, there is no real scrubbing situation, most of them are flushing, so the current trend of external wall development should be self-cleaning ability of the paint, after all, the cost of scrubbing is too high, so the scrubbing indicators should not be as a very core technical standards;
Real Estate:
is currently on the market of real stone paint products flooding, so that China's paint industry will always stay in low-end competition. What do you think
the future market positioning
the future of the outer wall paint? What are the trends for the future?
Linde Temple:
three trees have always adhered to independent research and development and technological innovation, in the field of real stone paint has been introduced sintered products, rich market choices, improve decorative quality, but the future development trend of the paint industry should still be in line with the European and American model, textured coatings and colorful coatings such as more Easy to color and more recycled products, at the same time, our enterprise in the integration of international research and development strength and leading materials, research and development of highly environmentally friendly, energy-saving color stone multicolor paint series of products, in water resistance, simulation effect, cost savings are very advantageous, will be the best material to replace tile stone.
Sina Real Estate:
as an important part of the industrial chain, Sina Real Estate hopes that through this "top 500 developers preferred supplier brand" evaluation activities, with the help of the Internet advantages, to promote upstream and downstream efficient docking, optimize selection, promote the real estate engineering market sunshine procurement. Would you like to send a message to this top 500 preferred supplier assessment activity?
Linde Temple:
500 developers brand this honorary title is very gold content, while using the Internet, integration of upstream and downstream resources efficient docking, to promote sunshine procurement is a very good innovation mechanism, our three trees have always attached importance to strategic cooperation with Sina real estate, previously so, the future will increase cooperation efforts, and finally, I wish 2015 "top 500 developers preferred supplier brand" evaluation activities successfully.