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    Home > Medical News > Medicines Company News > Tianma industrial products new strategy release media conference

    Tianma industrial products new strategy release media conference

    • Last Update: 2021-01-02
    • Source: Internet
    • Author: User
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    On December 18, 2020, Tianma held an industrial roadshow in Shenzhen on the theme of "Together for a Win-Win", and held a media conference at the same time, emphasizing adherence to the "1 plus 1 plus N" corporate strategy, while re-launching the P-Series (Professional Series) products.
    From left to right: Tianma PDBU Sales Deputy General Manager Ma Jingo / Tianma PDBU General Manager Cui Peng / Tianma PDBU Product Deputy General Manager Liu Jinquan / Tianma PDBU Industrial Product Planning Head Yi Fei Cong Ichiro event day, many media friends have been present, around Tianma company's corporate strategy, for the current market focus, industry hot spots to ask questions.
    Q1: Tianma holds industrial roadshows on different topics every year, how do we understand the strategic significance of this event for the company, or what is Tianma's corporate strategy? A1: Tianma PDBU General Manager Cui Peng answer Tianma adhere to the "1 plus 1 plus N" strategy, with smartphones, tablets, smart wear as the representative of the mobile smart terminal as the company's core business, the car as the company's transformation and growth of the key business .
    From 2014 onwards, Tianma uphold the deep understanding of the enterprise strategy, the service industry control customers adhere to, every year to invite all market segments of customers to participate in road show activities, especially this year, in the face of the great epidemic difficulties, can more deeply realize that the industrial chain upstream and downstream is the fate of the same boat, we can only unite to survive together, common development, common growth, so the theme of this road show is also "unity, joint efforts and win-win situation."
    2020 outbreak caused shocks in many industries around the world, but in the past three quarters, Tianma achieved total revenue of 22.7 billion yuan and profits of 1.35 billion yuan; Volume remains the world's number one, in-vehicle display continues to maintain the world's number one shipment since the second quarter, industrial display remains the world's number one in multiple segments, overall revenue is the second largest in the world, serving more than 2,000 customers, and the market position is further strengthened.
    At the same time, Tianma in Shenzhen, Shanghai, Wuhan, Xiamen, Chengdu, Japan has a number of industrial bases, total assets of 72.7 billion yuan, Xiamen is currently under construction after the completion of the sixth generation of flexible AMOLED production line project, will help Tianma reach a hundred billion industrial layout.
    future, Tianma will continue to create more opportunities for our customers to provide more specialized, customized, long-term service.
    Q2: This year is an outbreak year, for the medical market, Tianma in the medical field what performance? And what are the predictions for future trends in the healthcare market? A2: Tianma PDBU Sales Vice President Ma Jingoa has always maintained a leading market share in high-end medical display, with more than 80% coverage of customers in global medical display.
    Because of this year's special circumstances, medical display products have become one of the new hot spots, the entire first half of Tianma received a lot of medical equipment enterprises sent a letter of help, the urgent need for infusion pumps, monitors, ventilators, infrared temperature monitors, temperature guns and other medical equipment and epidemic prevention materials on the display program.
    as an upstream supporting display industry, Tianma by virtue of accumulated years of potential energy, do its best to ensure the needs of customers, actively support Tianma's strategic partners, but also for the fight against the epidemic to contribute a force.
    based on the company's steady supply of medical displays during the worst of the outbreak, the company received an honorary certificate and trophy from Murray Medical for outstanding contribution to the fight against the epidemic, and was the only panel manufacturer to receive the award.
    same time, the company has been providing high-quality, high-reliability display and touch solutions to leading healthcare companies such as Philips, Maquet, Draeger, ResMed, Hamilton, GE, Murray and Libang.
    According to the current global epidemic situation forecast, in the future for a long time, still unshakable importance of the medical market, Tianma will continue to actively cooperate with customers to achieve a stable supply, while focusing on smart medical, telemedican and other future medical market demand evolution.
    Q3: understand Tianmada's corporate strategy, that put into concrete products, Tianma has no corresponding action? Or plans for the future? A3: Tianma PDBU Deputy General Manager of Products Liu Jinquan / Tianma PDBU Industrial Product Planning Head Yi Fei Cong Ichiro industrial products are different from consumer goods and car business, its application scenario is broad, the service areas include medical, industrial handheld, smart home, white goods, two-wheeler, VoIP, human-machine interface and other more than 30 market segments, so for this business The challenge also comes from the characteristics of small quantities and varieties of industrial products, such characteristics will also give rise to diversified or personalized needs, such as high-end medical market customer demand resolution of 4K2K display, smart home customers will put forward the demand for special-shaped display or long strip display, two-wheeler customers will put forward earthquake resistance, outdoor visual effect, wide temperature demand, for these needs, we need to quickly provide the corresponding products and services.
    So, from the implementation of corporate strategy in specific products, Tianma combined with the future industrial product development and demand characteristics, in order to provide better reliable industrial products and services, launched a new product strategy - "one brand, two series", that is, Tianma brand, P series and A series of products, the main release of P series (professional series).
    P series products are mainly to support the industrial and medical market customers, it is actually the past successful NL product inheritance and development, we have made the following adjustment and optimization of the P series: First, it inherits the NL product's genes and design concepts, but also based on the long-term supply requirements, so its program and supply chain system has made overall improvement and optimization; Customer distress; third, it emphasizes application-oriented, customer-oriented design and development of targeted specifications; fourth, its services have been upgraded accordingly, taking into account standard products and partially ordered support, Advanced, Basic and Enter's standard product ratings for demand characteristics, providing corresponding customer support for touch and cover integration, and faster service response.
    product specifications, Advanced mainly has highlighting, long life, high seismic characteristics, the target aviation, navigation, construction machinery, high-contrast medical diagnostic products, Basic and Enter products are mainly service medical monitoring, ultrasound, HMI, POS/ATM and Amusement and other a wide range of industrial applications.
    product design, compatibility as the largest design language, as far as possible to achieve compatibility with similar products, reduce customer design and use costs.
    an optional industrial-grade touch solution that supports wet water and glove touch, plus our customized cover panels to customize designs in different shapes, thicknesses, finishes, Dead front blacks, and more.
    service, P-Series supports 5 to 10 years of supply cycle, can guarantee long-term supply.
    , Tianma's product strategy is designed to better products, more professional services to support the long-term development of our customers' business.
    the first quarter of 2021, the P-Series products will be launched one after another, stay tuned.
    To this point, the meeting will be successfully concluded, in 2021, Tianma still hope that through all partners to forge ahead in unity, through new product strategies, products, services, long-term empowerment, in the current epidemic under the haze of concerted efforts to overcome difficulties, hand in hand, win-win future.
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