Titanium white powder enterprise's "road" and way out of thinking.

China Paint Network
News: the second quarter of the short peak season market passed, the next three quarters of the market is basically all the way down, the average price of goldstone
tomet dioxide
from 13,000 yuan / ton began all the way down, darkening China's stock market.
mid-August, titanium dioxide is still not getting any better, compared with the situation is getting worse. Titanium white powder market is still poor, the current mainstream of the domestic redstone type titanium white powder mainstream quotation for 10300-12300 yuan / ton, sharp titanium type for 9000-10200 yuan / ton. It is understood that some of these small brands of goldstone prices are falling 10,000 yuan mark.
Last Wednesday night, a huge explosion occurred in Tanggu Port, Tianjin's coastal new area, the impact of the
coatings
industry is also self-evident, AkzoNobel Coatings (Tianjin) Co., Ltd. is only 4.8 kilometers from the scene of the explosion. The weakness of the downstream paint market has been determined, 60% of the downstream market demand did not pull, and this big accident for the titanium dioxide market is "worse", has been waiting for the "golden nine silver ten" for the titanium dioxide market should not be too much rebound, in this special period, we must all understand.
domestic market is built on demand and export markets are expected. Statistics from the General Administration of Customs show that in June 2015, the country's exports of titanium dioxide amounted to 44,216 tons, a decrease of 5,819 tons, or 11.6%, year-on-year. From January to June, the country's total exports of titanium dioxide amounted to 272,187 tons, down 3,178 tons, or 1.2%, year-on-year. During the same period, the country's imports of titanium dioxide amounted to 18,339 tons, an increase of 4,936 tons, or 36.8%, over the same period last year. From January to June, the country's total imports of titanium dioxide amounted to 99,362 tons, an increase of 5,642 tons year-on-year. Export markets are not expected to ideal, domestic and foreign demand is lower, hot summer titanium white industry is showing "ice fire two days."
the upstream raw materials in the sulfuric acid market continues to be weak and depressed, the support for the cost of titanium dioxide shows obvious deficiencies. This may be one of the reasons why titanium dioxide is getting worse and worse, in mid-August titanium dioxide market is destined to be too white, such a situation has begun to let many manufacturers began to "call bitter", think that the titanium powder market in the short term, will be more "bitter".
the hard times in the titanium dioxide industry are not short, and the good days that began in 2011 were quickly diluted by increased capacity on the big dry fast. At present, China's titanium dioxide industry is in the transition stage of merger and reorganization, improve technology, management, etc. , the implementation of the rmb devaluation policy that the country has shifted from protecting assets to protecting the economy, for the titanium dioxide industry, imported raw materials will rise to a certain extent, and environmental protection input, labor costs will further rise, which will increase the operating costs of titanium dioxide enterprises, reduce the operating profits of enterprises, has been "suffering" enterprises to take what "reduce" business profits?
In recent years, industry experts put forward the "product upgrade, occupy the international market", and strive to optimize the structure of export products, the development of high efficiency, low pollution, high-end new products, is the domestic titanium dioxide enterprise marketing countermeasures, but also out of the difficult situation of the fundamental way out. In the short term, the depreciation of the RMB may impact asset prices, raise import costs, leading to exchange losses in some industries, and in the long run, the depreciation of the RMB is beneficial to the export of titanium dioxide, reducing export pressure, increasing employment, and has a pull effect on the digestion of high inventories.
to survive, we must transform, not only product transformation, but also consider the transformation of marketing methods. The traditional distribution agent model lengths up the supply chain, raises the actual transaction price of the end customer, and goes to the middle link is the only way. Traditional chemical e-commerce is only to provide information release and marketing functions, passively waiting for downstream buyers to inquire, because there is no online transaction payment function even if there is sporadic demand can only be arranged online transactions, can not be integrated from the demand, shorten the transaction process and reduce procurement costs and rapid response to solve the needs of the industry.
's new chemical e-commerce platform, such as material network through the Internet technology means to actively integrate brand resources, collect downstream demand, create online transactions and safe payment, reduce buyer procurement costs, and logistics storage information effectively linked, and truly realize from the factory to the buyer (F2B) one-stop online transactions. The degree of understanding and embracing the Internet plus will determine the fate of the survival and development of different chemical enterprises in the future market.