Tmall medicine has been officially incorporated into Ali health, and there is no gap between medicine and medicine

Source: China drugstore 2016-09-13 according to the announcement, the present shareholders approved the proposal with 100% approval rate From now on, Ali health will provide complete outsourcing and value-added services for tmall global pharmaceutical, assist tmall global to develop its medical and health e-commerce business and collect fees This seemingly simple announcement means a lot to Ali's health Alibaba health and tmall are two highly collaborative businesses in the Alibaba system After providing the operation service, alihealth will fully integrate the relevant business of tmall medical center, fully connect the huge Taobao users and members behind tmall medical to the medical network, chronic disease management and medical o2o service that alihealth has already arranged, realize the upgrade of their business models, and establish a complete business closed-loop In the integration, one side is a huge medical e-commerce flow entrance, the other side is a professional medical service provider The two sides complement each other's resources, forming a medical and pharmaceutical ecosystem including users and members, products and supply chains, marketing and services In 2015, Alibaba set the long-term strategic goal of "double H" (happiness and health), taking health and happiness as the development direction of Alibaba in the next decade, and Alibaba health became Alibaba's "flagship platform in the field of medical health" Since then, according to its own Internet technology and data advantages, alihealth has successively set up a layout on the medical network, health management and medical o2o Observing the trend of Ali health since 2016, we can find the clue of some business progress: in January, Ali Health launched the pilot project of xiacuntao project in Honghu, Hubei Province, sinking high-quality medical resources to remote areas, and started to build a provincial, county and village level medical network; In April, Ali health provided the service of intelligent blood glucose device + chronic disease management for diabetic patients, and then upgraded to "intelligent care plan" in August Through the mobile Internet and data technology, we provide consumers with health data monitoring, uploading and health management consulting services, and then expand blood glucose management to a variety of health management fields such as blood pressure, thermometer, body fat scale, smart wrist watch, etc; In May, Alibaba health and 65 chain pharmacies jointly established the o2o pioneer alliance of Chinese medicine, which gradually opened the online doctor consultation service for pharmacies, and exported high-quality and high-priced products in the supply chain, so as to enhance the competitiveness of the alliance pharmacy; In the next few months, the o2o pioneer alliance of Chinese medicine expanded rapidly So far, more than 100 chain pharmacies have joined, covering nearly 20000 stores in 170 cities across the country It can be seen that through nearly one year's operation, Ali health has made initial attempts in different fields with partners at all levels of medical institutions, medical equipment brands, third-party service providers and offline pharmacies, forming an Internet ecological environment for the medical and pharmaceutical industry But for consumers, Ali health is still a relatively new brand, and tmall medical Hall's years of medical e-commerce experience, rich user and member resources, and high brand identity just make up for this short board At the same time, Alibaba health's intensive efforts in medical services and o2o offline operation can also bring tmall consumers a more comprehensive and three-dimensional service experience It is envisaged that in the future, consumers will be able to obtain the whole process services from health management to diagnosis and treatment, drug purchase, and rehabilitation management in Ali health's medical and pharmaceutical ecosystem Consumers can purchase health intelligent equipment in tmall medical center and enjoy the value-added health management services such as the third-party doctors and nutritionists on Alibaba health platform If their physical condition needs further diagnosis and treatment, they can turn to the basic medical institutions of Alibaba health medical network for initial screening and refer to the higher-level medical institutions in the hierarchical diagnosis and treatment network according to the actual situation of the patients For treatment, the offline pharmacy of o2o will provide convenient and quick home delivery or self delivery services for patients During the rehabilitation period, the pharmacy or primary medical institutions will continue to undertake long-term medication and rehabilitation management services