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China Paint network
news: the crowd looking for "it" a thousand Baidu, twilight look back, the original is you? If you carefully buy home decoration new year's
paint
, but found everywhere, because of unique and buy, but because the original everyone is the same, the price may others have an advantage, this is really let people's hearts "add blocking". In fact, paint products have been the norm, in the paint industry to a certain stage, into homogenization is simply the inevitable result, but
a coating enterprises
urgently need to get out of the homogenization dilemma, in a vicious competitive environment, paint enterprises can only go to differentiated development to break through homogenization.
homogenization of product concepts in the coating industry has aggravated the vicious competition in the market, but coating enterprises in the blind imitation at the same time, forget that the realization of any product concepts need the corresponding technology to support. Paint enterprises to copy the concept of products, ignoring the combination of core technology and resource advantages of enterprise products, resulting in paint imitations only stay at the conceptual level, can not be materialized, tangible, and ultimately make paint products into a brand strategy shell.
domestic paint enterprises outside the production of strong middle-dry, and in the face of market competition in the "storm", paint enterprises simply can not withstand, but helpless, only in homogenization of the road more and more far. In the long run, paint companies will be overwhelmed, just do not know when the "last straw" appeared. In addition, the entire paint industry will also be in a development dilemma, homogenization will sooner or later become the "culprit" to bring down the overall development of the industry.
it is true that there are many products in the paint market, different processes, technologies, formulations, raw materials will produce different specifications and different levels of products, and these products are also very different in price. From the current characteristics of paint consumption, functional interests still have a great impact on consumers, paint enterprises should consider from the market reality, functional supremacy.
present, the coating channels are increasingly diversified, but added value is still an important focus of enterprise competitiveness, because of the semi-finished properties of paint products, in the process of product sales need to take advantage of more additional benefits. Therefore, paint enterprises should be from the consumer's point of view, to provide customers with the most complete and most urgent additional benefits, so that consumers choose is the best code of conduct.