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    Home > Food News > Food Articles > To meet the market, continuous innovation focus on China's long-term development.

    To meet the market, continuous innovation focus on China's long-term development.

    • Last Update: 2020-09-05
    • Source: Internet
    • Author: User
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    - Liu Yuxiang, Asia Pacific Program Director of Visiting Thailand, .2015 was a slow year for China's economic growth, according to statistics, the value added growth rate of China's food industry above the scale in 2015 was only about 6.5%, far lower than in previous years, while the growth rate of Tate and Lyle in China was more than twice the growth rate of the value added of the food industry, playing a leading role in the Asia-Pacific market, accounting for more than 40% of the region's total sales. Thales is a global supplier of ingredients and solutions for food, beverage and other industries and currently operates in more than 30 regions around the world.the reason why Thales' food ingredients are growing rapidly in China in the face of china's slowing economic growth, and what are thales' plans for China in 2016 and the years to come? In the face of China's obesity, diabetes, "three high" and other issues, Thales can bring to the food industry what solutions? With these questions this reporter interviewed Mr. Liu Yuxiang, Asia Pacific Project Director of Thales, in which he gave detailed answers to these questions.: In 2015, Thales achieved very encouraging results in the Chinese market.: 2015 was a very critical year for Thales, and the good pace of development proved the correctness of Thales' investment and market strategy in China. Especially in this year, china's economic development normal situation, Thales not only maintained the growth rate of the past few years, some key products have made a breakthrough. In 2015, Thales introduced the concept of "Technical Solutions Plus", which is to provide customers with technical solutions while also working with customers to study market trends and innovative technologies, so that customers' products are more forward-looking, more popular with the market. The process of working with customers is not only a process of providing ingredients for customers, but also a process of learning from each other.: If you used a few keywords to summarize Thales' products, which one would you use?Liu Yuxiang: First, safety, I think there are two levels of safety, one is in the production and operation of safety, the other is
    food
    . Production and operation of safety, as the name implies is to ensure that in the production process can achieve safe production;
    Fest food safety
    aspects, last year China formulated and implemented the new
    Food Safety Law
    and other corresponding regulations, Thales for the new
    Food Safety Law
    and related regulations have been studied, and products and production processes in accordance with the most stringent food safety regulations have been adjusted.is the focus, in the food ingredients industry, Thales is a more concentrated product category of enterprises. Some large foreign or domestic enterprises involved in almost all product categories, and Thales products mainly concentrated in sweeteners, dietary fiber, texture agent 3 areas. In these three areas, Thales is very professional, and will continue to do these three areas deep, through, the product line to do more comprehensive, more in-depth.third is innovation, and Thales has been encouraging its employees to innovate. In 2015, our research and development team applied for a patent in China and received the Tyra Global Innovation of the Year Award. Our technology research and development team in Shanghai, which used to provide technical services, is now taking a big step forward in corporate innovation through their innovation and patent applications. In addition, from a global perspective, Thales will not only bring existing products from Europe and the United States to the Chinese market, but will also spend more time and energy, integrate more resources, do technical research on market trends and consumer preferences in China or Asia, and then develop innovative products that are more suitable for the needs of Chinese consumers. Thales has a global innovation market research and development center in the U.S., which has more than 30 large-scale projects that could be rolled out to China step by step in the future.: Obesity, diabetes, "three high" and so on are also very concerning, what can Thales do to solve these problems or what products?: Obesity, diabetes, "three high" and so on is not a new problem. In response to these health problems, I think the most important thing is to maintain a healthy diet and eat more healthy foods in your daily diet. In addition, we also hope to be able to join some first-class enterprises, including our customers, peers and the government to do some work, in the health of the introduction of some corresponding guidelines or public service ads, so that we understand the value of eating low-sugar, low-salt, low-fat food, develop a healthy diet, exercise habits, which is important to reduce obesity, lower blood pressure.is a zero-calorie sugar substitute, and sweeteners like sucralose are not only low in sugar, but also do not affect the taste, taste and flavor of the food. In addition, Thale's dietary fiber products on the one hand have the role of sugar reduction, sugar replacement, on the other hand, can increase the satiety of the eater, through a reasonable combination, can play a role in replacing fat.: Thales for dietary fiber products to promote the greater efforts, in 2016, Thales will continue to promote dietary fiber solutions? Or will a new solution be introduced?: Dietary fiber is a key product of Thales and a key project in China in 2015. Last year, Thales acquired a domestic company in Nantong that mainly produces polyglucose products, which are widely used in dairy and beverage companies in China. At the end of 2015, the expansion project of this product was officially started, and after the completion of the expansion project, the production capacity will increase by 2 to 3 times. This also shows that Thales is very optimistic about the market prospects of such products. As a food ingredient, the product can also play a sugar-lowering, fat-lowering function. In addition to polyglucose products, Thales has other products that have been pushed into the domestic market, such as oatmeal or oat fiber (beta-glucosin) and corn fiber. There are many models of corn fiber, including anti-dodding, which will be available in the Chinese market in 2016. The demand for Thales' high-quality products in the Chinese market far exceeds our expectations, and we will develop and promote more products to meet the needs of the market.: What are the plans and strategies of Thales Foods in the Chinese market in 2016?: On the one hand, Thales will continue to focus on promoting special food ingredients. On the other hand, we will enhance the quality of food ingredients, increase logistics input, design technical solutions, develop new sales channels and other aspects, and our key customers jointly develop innovative products. In addition, from the global view of Thales, before 2011 Thales mainly in the European and American markets, and sales channels are more involved in bulk products. Between 2011 and 2015, Thales experienced rapid growth in Asia Pacific, Latin America, Eastern Europe and other regions, and spent five years in transition.in 2016-2020, Thales has three development priorities. The first is to focus on the development of special food ingredients, from the current 10% profit increased to 70%. The same is true of the Chinese market, and we will continue to focus on the development of special food ingredients and high-end products. The second is to develop emerging markets such as Asia and Latin America, which are expected to grow from 20 per cent to 30 per cent. Investment in China and Asia will continue to increase, not only in terms of sales, but also in investment, mergers and acquisitions and strategic partnerships. The third is to strengthen the promotion of new products. Sales of new products worldwide are expected to grow to $200 million by 2020, up from $70 million in 2015.
    .
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