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As people pay more and more attention to healthy diet, fruit juice has become a healthy diet in the minds of many consumers
.
A reporter from Beijing Youth Daily visited many supermarkets in Beijing and found that “100%” is almost a “must mark” for various products on juice shelves
When it comes to “100% fruit juice”, consumers can easily understand it as pure fruit juice freshly squeezed from fruits without any additives
.
In fact, the "100% fruit juice" claimed by many businesses is a reconstituted fruit juice, that is, adding water to the concentrated fruit puree to restore the normal fruit juice concentration
All along, there has been controversy over the term "100% juice" for reconstituted juice
.
According to the "General Rules for Beverages" implemented by the National Standardization Management Committee in 2016, direct fruit squeezing or concentrated fruit juice adding water to restore the original concentration can be called "100% fruit juice"
The manufacturer first removes the water in the juice to make a concentrated juice, and then adds water to the concentrated juice to restore the original juice concentration.
It seems to be called "100% juice"
.
However, collectively referring to freshly squeezed juice and reconstituted juice as "100% juice", it only takes into account the production link, but not the consumption link
According to the "Consumer Rights Protection Law", consumers have the right to know the true status of the goods they purchase or use or the services they receive
.
Whether it is freshly squeezed juice or reconstituted juice is an important part of the real situation of the product
The relationship between freshly squeezed juice and reconstituted juice is somewhat similar to pure milk and reconstituted milk
.
There are also two types of liquid milk on the market: one is fresh milk produced by cows, which is sold separately after effective heat and sterilization treatment; the other is milk powder that is processed from fresh milk and then water is added to make liquid milk.
To prevent "100% juice" from misleading consumers, you might as well learn from the dairy industry
.
Relevant parties should issue regulations requiring that juice products made from concentrated fruit puree added with water must be clearly marked with "reconstituted juice