Tu enterprise pile product value-added upgrade service into a breakthrough.

China Coatings Network
:
coatings
industry by the environmental impact, in recent years the market is not optimistic. Many
enterprises
paint dealers are facing the problem of survival, and some enterprise development dilemma. But a closer look at the world's major paint companies reveals that they are not shrinking, or even expanding, and that they value "service" more than just the product itself.
today, the fierce competition in the paint industry is comparable to the "battleground", paint enterprises innovation is not strong, plagiarism is serious, not only let the enterprise into crisis, but also let dealers at a risk. How to better strive for more consumers, enterprises and businesses need to solve the problem. As the saying goes, if you think about what your customers think, you may be able to win over some consumers.
, there are paint enterprises to serve the old customers, free coating of the flag, their own various coating workers sent to the consumer's home for consumers to do free coating paint. Not to say that the campaign has the motivation of publicity and hype, but really want consumers to think, to a certain extent, let consumers enhance their brand of good feelings. In the final analysis, service has become a paint enterprises, distributors to win the hearts of consumers an important driving force.
World-renowned
paint brand
Libang, Dolezal have played a brushing service, Libang refresh service within 2 years rang across the river north and south, Dolezal also launched a new service of wood, these are popular with consumers, but also increase its brand influence.
at the same time a paint industry insider said, "Dealers used to do very well, making money is very easy, nothing but from the factory to take some products, open a shop, sit and collect the difference." But when the dealer to achieve a certain scale, if not to the service provider transformation, it can not afford to hurt. "It's true that this is an era of user first. When the wave of electronicization comes, the consumers served by the dealer can also be seen as one user after another. Then a good user experience is the key to win users, but also to increase sales power, there is no fixed user base, sales will be difficult to increase.
for paint dealers, every user who buys paint has their own social circle, in which he is influenced by and influenced by others. Satisfied with after-sales service and even additional services, users will not only become repeat customers, but also become brand promoters, driving a large number of new users to the door. Conversely, a large number of potential users are lost. Therefore, paint dealers can win the right to speak and compete only by promoting the added value of the brand and transforming it into a service provider.
service is just a breakthrough, more new product value-added methods are being developed, paint market still exists, just how to compete!