Uncovering the "pit old" health care products: scam several sets of tricks have been tried and tested.

Originally titled: "Pit old" health care products
Linzi (ad) how can not imagine, 72-year-old mother has become a victim of health care products marketing. Lin Zi works in a public institution and his mother is a retired teacher. This thought that the family's work and life experience is enough to resist the scammer's fancy words, but in the sales staff's words and heavy offensive, the mother still for health care products out of more than 50,000 yuan.
, from Qingdao, Shandong Province, also did not expect her 60-year-old father to say goodbye to the world in this way. The old man drowned by the sea because he was deceived by the health care product marketing company. For some time now, this incident has been frequently mentioned as a living example of the "bad results" of the sale of health care products.
family tragedy caused by the marketing of health care products, which has been frequently staged in recent years, and the sale of health care products has been banned repeatedly. How to regulate and effectively regulate the health care market, no longer let the elderly become victims of scams, has become an urgent social problem to be solved.
shamster
several sets of road repeatedly tried and failed
" first free lectures, but also to the elderly to send peanut oil, eggs, put them 'steady' after the start of the promotion of the so-called cure a hundred diseases of health care products. Linzi said that although he and his mother painstakingly advised many times, but also to come up with authoritative media reports, but the mother was "set the way."
Chen's father
was tricked into traveling free of charge by a health care company. Since 2013, the company in the name of buying health care products to send travel, etc. , tricked the elderly to buy nearly 60,000 yuan of health care products. Last April, the company also promised to take the elderly and his old companion to Xi'an, Bali and other cities at home and abroad tourism, but health care products bought, tourism commitments have not yet been fulfilled.
reporter combed found that the sale of health care products in the form of conferences, lectures and other forms has become the industry's "standard" marketing means, some illegal elements often through the same tricks, to the elderly disguised to promote high-priced health care products. At the same time, as the vigilance of the elderly has increased, some new tricks have come into being, but they are changing.
is to attract "free cards" to the hook. Health care companies in the early marketing will usually take
distribution of free daily necessities, gifts of medicine, free medical treatment and other ways, long-term fishing, to the elderly can not spend money to see a doctor, affordable illusion. Some enterprises hit the slogan of sending 100 eggs: the first time to receive 10 eggs, the second time to bring people to give 20 eggs, the third 30, the fourth 40 ... In this way, "lock up" the elderly. Some salespeopes even say that using big data methods to statistics found that a customer was successfully converted, only 52.7 yuan.
industry insiders, some health care products sales scene of the hot scene, in fact, carefully planned marketing gimmicks. Fraudsters use various titles to package themselves, then exaggerate the effect of the product, using "gifts" and "rebates" to lure older people to pay for them. Some older people are greedy for cheap activities and are then tricked into "boiling frogs in warm water".
is to brainwash it with "expert cards". Some out-of-law businesses use so-called experts to do publicity, through expert lectures, expert consultations and other forms, to dispel the concerns of the elderly.
in order to publicize the effectiveness of health care products, the speaker is often named the national senior nutrition consultant, military medical experts and other titles. In order to let the elderly believe in the product, the speaker in the publicity of the article, for product sales to do enough to pave the way. Some media investigation found that the so-called experts, some are actually selling health care products shopkeepers, after some packaging, "big gimmick" into a "big expert." In the process of "righteous consultation", these fraudsters often fabricate some illnesses out of the air to scare the elderly out of their own pocket to buy high-priced health care products.
third is to cheat trust with "family cards". Some health care products marketing staff to take a "warm offensive", through a variety of "words" and the elderly to close the relationship, once access to the elderly contact information, family situation and other information, will show great enthusiasm, and constantly to the elderly hush warm, concerned about the elderly disease, through gradual communication to deceive the trust of the elderly.
elderly
not enough awareness of
care is not enough
"the family advised also advised many times, but the mother is not listening. I also think we don't care about her health, we just remember her money. Linzi said, and his mother several times "confrontation" down, he became a bad person, fraudsters turned into good people.
And in the case in Qingdao, the old man who claimed compensation from the health care products company said, "When the meeting, some people buy less, they say, you see whoever buys several boxes, you buy these boxes, let us feel ashamed." In this way, some people are embarrassed to buy more. Otherwise, the salesman followed home and went on with his work. Behind
the growing chaos in the sale of health care products is China's deepening aging situation. China's elderly population will reach 255 million by 2020, according to the National Health and Planning Commission. In Shanghai, the number of elderly people is now close to one-third of the total population. This has created opportunities for the health industry, but also let many people see the "opportunity" to seek wealth.
are older people always "injured" in health care product sales scams? In this regard, experts and scholars summarized a variety of reasons. Multiple factors superimposed, resulting in many elderly people in the health intimidation, inducement, emotional offensive and other marketing means in front of the lack of resistance, and even willing to be "twisted."
from a physical point of view, most of the elderly physical decline, reduced vitality, more prone to disease, many people also have the idea of "less illness, less burden on their children." At the same time, with the departure of old friends around them, older people tend to pay more attention to their health out of fear of death. Therefore, in the sale of health care products, illegal elements will often fabricate or exaggerate the elderly's condition, publicity of health care products treatment effect, the use of the elderly panic to achieve sales purposes.
cognitive ability, with the degradation of cognitive ability, many elderly people's knowledge structure can not keep up with the pace of social development, lack of recognition ability. Because of the weak processing power of information, when suddenly obtaining a large amount of new information, often choose blind obedit. Lack of critical spirit in receiving information, the so-called "authority" of the expert voice is even more convinced. Once ideas are formed, it is difficult to trust and listen to different voices.
addition, the elderly face concept is more important. The study found that older people have high self-esteem and are eager to be recognized and praised. There are also some old people because of the psychology of the public, feel that we all bought, do not buy their own left behind
Children are not around, prevention awareness becomes weak, lack of family care, so that the elderly are easy to recruit, into the "gentle trap."
data released by the National Committee on Aging show that at present, China's urban and rural elderly families empty nest rate has been nearly 50%, some large and medium-sized cities even reached 70%. Some experts say that long-term separation from their children or neglect by relatives, resulting in emotional hunger and thirst of the elderly. Their psychological appeal for communication and care is difficult to satisfy. Some children feel that "their parents do not listen to their own words", to some extent, is also caused by inadequate communication. Some elderly people get superficial respect and care from promoters, especially to reduce their vigilance about risk.
breaking
supervision to start a multi-party treatment
According to incomplete statistics, in 2015 the national health food production enterprises more than 2,600, more than 6 million employees, output value of more than 300 billion yuan. Behind the huge output value, windfall profits have prompted some enterprises and individuals to upgrade their marketing tools, although the relevant departments strictly monitor, but health food chaos is still difficult to disappear.
Xuecong, secretary-general of the China Nutrition and Health Food Association, believes that health food is in a vacuum between food and medicine, superior to the efficacy of ordinary food claims, below the level of drug market access. The long history of "controversy" and "confusion" has made health food a disease-taking giant.
believe that low-cost, high-profit is an important reason for sellers to take risks. Sales of health care products tens of thousands or even tens of thousands of yuan, and once investigated, the fine is only tens of thousands of yuan, the deterrent effect is insufficient. In addition, the imperfection of the regulatory system also makes illegal elements organic, many enterprises with the idea of "take a catch and go" to disrupt the market, as long as no one reports, no one to investigate, you can "smouldering to make a fortune."
, a government official, said the government's regulatory resources and strength in the health care market have so far been stretched. In terms of product access, the review department has fewer than 20 staff members and faces technical reviews of nearly 6,000 products each year. From the point of view of market supervision, the function of local management, due to the adjustment of institutional reform, the number of professional health food regulators in various places is decreasing, the regulatory capacity is decreasing, and the actual regulatory needs are seriously inconsistent. liu Junhai, a professor at
Chinese Min University, believes that health food chaos is related to the industry atmosphere, because some small and medium-sized enterprises and wholesale and retailers are interested, resulting in the health food industry "bad currency expulsion of good money" phenomenon. These disorderly competition, no bottom line of enterprises are the industry's trouble-goers, if not clean up out will affect the sustainable and healthy development of the industry.
a series of policy "combination punches" are building up against the chaos in the health care market. Last month, the head of the State Administration of Food and Drug Administration said that the management systems such as the Measures for the Administration of Health Food Function Catalogs and Raw Materials Catalogs, the Measures for the Administration of Health Food Labeling, the Measures for the Review and Approval of Advertising for Special Medical Uses of Medical Devices for Medical Devices, and the Measures for the Investigation and Prosecution of Food Safety Fraud have completed their consultations and will be released in the near future.
Among them, the Measures for the Investigation and Prosecution of Food Safety Fraud, to be published soon, list the act of false propaganda by means of Internet, telephone, television, radio, lectures, conferences, etc. as food propaganda fraud, and at the same time punish the production and operation enterprises, they will be punished by their legal representatives, principal persons in charge, persons in charge directly responsible and other persons directly responsible.
, some experts said that regulators should further implement regulatory responsibilities, health care products marketing activities to closely follow, strictly prevent all kinds of illegal publicity. At the same time, those suspected of marketing by fraud, misleading and other means shall be investigated for responsibility in accordance with the law. In addition, we should vigorously promote the construction of enterprise integrity system, fake and inferior health food, illegal addition and falsely exaggerated propaganda of production and operation enterprises, to be included in the "black list."
role of children is equally critical to avoiding older persons becoming excessive consumers of health products. Experts suggest that children and society should pay more attention to empty nest elderly groups. Children's care is also an important health care products, can not let fraudsters replace filial piety. To help the elderly improve the ability to identify the truth and false, to avoid credulity, misbehation, to encourage the elderly to participate in scientific health activities, in the right way to health, treatment, to often go home to see, to avoid making the elderly feel lonely, so that illegal elements take advantage of. ()