Under the new normal, the road of small and medium-sized coating enterprises Zhejiang paint industry strategy seminar was held.

China Coatings Network
:
July 24, Zhejiang Province,
coatings
industry strategy seminar was successfully held in the Chuanhua Science and Technology Industrial Park. The seminar was organized by Zhejiang Adhesive Technology Association Coatings Branch, Coatings Branch President Zhao Xinxin, Zhejiang Province
Building Coatings
top 10 brands of enterprise transmission paint, Zhiqiang paint, Xiamen light coatings, Mandry coatings, Sio coatings, Boxing coatings, Koda building materials, Jinli coatings, Delphi coatings, Xin'an coatings and other association representatives attended this meeting, for the new normal under the Zhejiang Province paint industry strategy to discuss. On the day of the meeting, Zhejiang Province's top ten brand enterprises of architectural coatings gathered together, together with representatives of the Association to visit the Chuanhua Science and Technology Industrial Park
latex paint
production line, by the Chuanhua Group 20 years old staff for the visiting group to explain the advanced production technology of the chuan paint, and jointly discuss the current situation of construction coating production in Zhejiang Province.
In the first half of 2015, the development of coatings in Zhejiang Province, like the whole industry, was affected by the development of the real estate industry, the growth rate slowed down, most of the coating enterprises were troubled, after the visit, Zhao Xinxin, president of the coatings branch of Zhejiang Adhesive Technology Association, and representatives of the association gathered with representatives of the top ten enterprises in Zhejiang Province architectural coatings to carry out the Zhejiang Coatings Industry Strategic Development Seminar, chaired by Jia Genlin Gaogong, vice president of the paint branch. Facing the new normal of China's paint industry in 2015, participating enterprises have said that the market changes, paint difficult to do, some small and medium-sized enterprises are facing the crisis of closure. Xiamen light coating marketing consultant Yuan Bin on the status quo of the industry, said that the 2015 industry reshuffle is the only way to eliminate low-capacity technology backward small workshops, retain the scale of enterprises above, China's paint platform has not yet risen, concentration needs to be improved. Sio coating general manager Jin Qian said that Zhejiang Province Jian tu enterprise product sales radius is small, should open the market, expand the sales radius; Yang Zhijian, general manager of the transmission paint, said that the development goal of the transmission is clear, to promote the long and avoid the short as a strategy, will take the strengthening of the advantages of the project, exit the competitiveness of the project strategy, and establish a long-term plan of the transmission paint "small and beautiful", to build China's private
coating brand
to achieve "fine, specialized, excellent, long, long", rather than ing on bigger and stronger. Zhao Xinxin, president of the Paint Branch, expounded the new situation of China's paint in 2015, revealing that in the first half of 2015, Zhejiang Province construction
coating enterprises
most of the growth rate slowed down, small and medium-sized enterprises face difficulties, in this context, paint new products less characteristics, development passion affected, design volume reduced by 60%, the industry fatigue. However, it is worth mentioning that in the past low-cost market to lead to quality instability and now enterprises consciously avoid, Zhejiang Jian tu enterprise quality awareness. Under the new normal, President Zhao Xinxin encouraged Zhejiang tu enterprises to complement each other's advantages, adjust their strategies to respond positively, and jointly promote the healthy and sound development of the paint industry in Zhejiang Province. At this stage, Zhejiang Province paint industry accounted for a limited share of the industry, but the Yangtze River Delta geographical advantages, and Zhejiang Province's economic volume advantages can not be underestimated, coupled with the 2015 affordable housing policy to boost the confidence of architectural coatings enterprises, the future of Zhejiang architectural coatings market is broad, paint enterprises adhere to deep cultivation, continuous innovation, harvest fruitful results are just around the corner.