Understand consumer market changes to adjust future directions Look for wine opportunities in census data

Demographic changes are closely related to social and economic development, and are also the reason why the consumer market presents new characteristics

"Most Population" Brings "Biggest Market" Dividends

The national population is 1,411.

Ning Jizhe, deputy head of the leading group for the seventh national census and director of the National Bureau of Statistics, revealed that China's population has maintained a certain level of inertial growth

The Lancet report, an authoritative British medical journal, also predicts that the consumption of alcohol in China will further increase.

Judging by the overall population and wine companies, China is still the world's largest wine market in terms of scale and potential

Changes in consumer structure hide category opportunities

While the population size and growth potential are considerable, the new demographics mean that the consumer mix is ​​changing

"She Power" is playing an increasingly important role in alcohol consumption

Like the conjectures caused by the improvement of the gender structure, the increase in the number of college students in China and the continuous improvement of the quality of the population will also bring new opportunities for the wine industry

Population aging is the basic national condition for a long period of time in the future, and the "silver economy" will accelerate the optimization and development of related industries

The census results show that the scale of households in China continues to shrink, which will also promote the diversification of alcohol consumption scenarios and habits

Population distribution affects key market layout

From the perspective of population distribution, the eastern region accounts for 39.

　　In terms of provinces, among the 31 provinces, only two have a population of more than 100 million, namely Guangdong (126 million) and Shandong (101.

　　In addition, the census results also show that China's urban permanent population continues to increase, and the urbanization rate of the permanent population has further increased

　　This means that towns will become the next concentrated incubation market for the wine industry

　　(Comprehensive arrangement by Gu Yufei)

"China Food News" (May 17, 2021 07 edition)

(Editor-in-charge: Gu Yufei)