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Once in the rise of smartphones, HTC as the earliest brand to pay attention to this field has excellent performance, its products with cost-effective and technical advantages and a good cooperative relationship with Android to win a large number of market share, but in the fastest development of smartphones, HTC lost to Huawei, Samsung these latecomers, although HTC is still a brand that has attracted much attention, but has long lost its former glory
.
Now HTC's smartphone business is not performing well, severely impacted by emerging brands, and the global market performance is not satisfactory, and the Pixel mobile phone division that helped Google develop has been acquired by Google
.
According to US media news, Zhang Jialin, chairman of the mobile phone business, was laid off, and most members of the US team were also laid off, leaving only a small number of operating employees
.
In response, HTC said that this move is to accelerate the merger of the VR division and the mobile phone division in various regions, which means that HTC intends to integrate VR and mobile phone parts on
a global scale.
However, some insiders have different views, believing that this move is equivalent to HTC giving up the overseas mobile phone business, although it will not completely withdraw from the smartphone business, but there is almost no space and possibility to expand after tightening
.
In fact, HTC's product performance in the past two years is indeed unsatisfactory, the promotion of new mobile phones and sales performance are not good, young people know the HTC brand and will buy less
.
Although HTC chairman Wang Xuehong has said more than once that he will not give up the smartphone business, the future development of the brand is worrying
.
HTC has been making adjustments and layoffs in recent years, and its research and development department in Taiwan has been cut in large numbers, as has
its factories.
Once in the rise of smartphones, HTC as the earliest brand to pay attention to this field has excellent performance, its products with cost-effective and technical advantages and a good cooperative relationship with Android to win a large number of market share, but in the fastest development of smartphones, HTC lost to Huawei, Samsung these latecomers, although HTC is still a brand that has attracted much attention, but has long lost its former glory
.
Now HTC's smartphone business is not performing well, severely impacted by emerging brands, and the global market performance is not satisfactory, and the Pixel mobile phone division that helped Google develop has been acquired by Google
.
According to US media news, Zhang Jialin, chairman of the mobile phone business, was laid off, and most members of the US team were also laid off, leaving only a small number of operating employees
.
In response, HTC said that this move is to accelerate the merger of the VR division and the mobile phone division in various regions, which means that HTC intends to integrate VR and mobile phone parts on
a global scale.
However, some insiders have different views, believing that this move is equivalent to HTC giving up the overseas mobile phone business, although it will not completely withdraw from the smartphone business, but there is almost no space and possibility to expand after tightening
.
In fact, HTC's product performance in the past two years is indeed unsatisfactory, the promotion of new mobile phones and sales performance are not good, young people know the HTC brand and will buy less
.
Although HTC chairman Wang Xuehong has said more than once that he will not give up the smartphone business, the future development of the brand is worrying
.
HTC has been making adjustments and layoffs in recent years, and its research and development department in Taiwan has been cut in large numbers, as has
its factories.
