Use the old policy red envelope.

The development of the old name must be the transmission of exquisite skills, which not only rely on excellence in the spirit of artisans, but also rely on honest and trustworthy business culture. If you want to continue to stand in the information age, the old brand of product marketing, channel construction, service model, business management, etc. should keep up with the trend, with the times to make adjustments
According to the Guidance on Promoting the Reform and Innovation of Old Characters, including the implementation of the "Internet plus Old" project, and encouraging old characters to use multi-level capital markets to become bigger and stronger, many policy measures will be intensively implemented. The re-development of the old name not only means the inheritance of history, but also the meaning of strengthening the brand construction in our country, people are happy to see the outstanding national brand brand revitalised. In the policy to give strength at the same time, but also need the relevant enterprises to take the initiative to work hard, adhere to the tradition at the same time the courage and good at innovation.
old characters are synound for gold signboards in a certain sense. With the old name of the "plus holding", merchants sell goods do not worry about selling, customers buy goods at ease. The old name contains specific cultural symbols and commercial values, which is not only an excellent representative of Chinese manufacturing, but also a carrier of Chinese culture and fine business traditions. To explore the old charm of the fundamental way of perennity, excellent products, service tip is not around the core competitiveness of the past.
but have to admit that not all old characters can thrive and flourish. Network technology is constantly updated, production, circulation mode changes rapidly, market competition is becoming increasingly fierce, the old brand has "can't keep up" embarrassment: convenience can not spell online shopping;
This is also the main reason for the current differentiation of the development of old-style enterprises: Beijing Quanjude, Yunnan white medicine, Beijing Tongrentang as the representative of the enterprise, through innovative development, and constantly expand market share, become the application of modern science and technology to enhance the traditional industry model; According to the survey, as of the end of 2015, the Ministry of Commerce identified 1,128 old Chinese characters, the development momentum of good 40%, 50% of the continued stable operation, but there are still 10% of enterprises because of rigid mechanisms, outdated ideas, lack of innovation, weak inheritance and other reasons, in trouble.
old name may become a memory, or it may become an evergreen tree. If you keep the once brilliant stubborn self-styled, or eyes on the difficult situation can do nothing, the old gold signboard will eventually have a faded day. On the other way, in the premise of adhering to the quality of active integration into the market changes, update brand concepts, speed up the pace of product renewal, the style of the old name is expected to last evergreen.
good policy has prescribed a prescription for the old name, the key to see how the old name on the disease. On the one hand, the old fist products, brand essence needs to be passed on in innovation. As several hundred years of business leaders said, come up with excellent products to speak, has always been the old name can not be lost the first meaning. The development of the old characters must be carried forward to the exquisite skills, which not only rely on excellence in the spirit of artisans, but also rely on honest and trustworthy business culture; To attract young consumers, we need to tap into the new connotation of the old brand in the moment, to broaden the sales channels, we need to plan online and offline integration and development, to go a foreign country, we need to combine the rich brand value of the old characters. (Trump)