Vanke "digging feet" 7-11 leaving the middle-level investment "neighborhood"

China Coatings network
: 14 years later, Vanke again went to the retail industry. Sources confirmed that nearly 30 middle-level managers in Beijing 7-11 have left their jobs en masse to go to a newly-promoted local convenience store brand believed to be part of Vanke's business community brand, Neighbourhood. If completed, Vanke convenience stores will exceed 7-11 to become the largest store in Beijing. According to the analysis of the North Business Research Institute, with the departure of Mao Daqing, Vanke business in the middle and high-level appear a large number of gaps, more deeply the industry on Vanke transformation to do business low. However, the big-money dig shows that Vanke has not given up on business, even in the addition of code.
Personnel Concussion
news that nearly 30 7-11 middle-level managers have left in late April, including more than 20 regional managers, 2 regional managers and market development department personnel, the above-mentioned people along with the company named Neighborhood (Beijing) Trading Co., Ltd. According to industry analysis, according to the Beijing 7-11 store management arrangements, after the departure of the dug-footed regional managers, 7-11 in Beijing more than 170 stores left a few regional managers. Although as a benchmark for the convenience store industry, 7-11 is a common business, but such a large-scale operation is the first time, as of the writing, Beijing 7-11 did not reply to the Beijing Business Daily reporter.
it is learned that Neighborhood (Beijing) Trading Co., Ltd. was registered in April 2015 in Beijing's Xicheng District, registered capital of 100 million yuan, and plans to open more than 200 convenience stores within a year in Beijing, after which business development will radiate to the domestic first-tier cities. However, Beijing Business Daily reporter in the Beijing Municipal Bureau of Industry and Commerce did not find the above-mentioned company registration information. Some business people pointed out that the above-mentioned companies may be part of Vanke Commercial's community business brand "neighborhood." Beijing Vanke Brand Department said this news, some observers said, "according to Vanke's previous external attitude, will not admit at the last minute, nine out of ten is true, but the last brand name of the convenience store is not necessarily called 'neighborhood home'."
Operational Challenges
"Community-level Business, Regional-level Business and Urban-level Business" is Vanke's latest business system, according to Vanke's business planning, community business brand "neighborhood" series mainly to community support, set cafes, convenience stores, bakeries, vegetable farms, banks and other community life essential facilities. That's the main reason why 7-11 was dug up and public opinion collectively pointed to Vanke.
Vanke commercial convenience store advantages, the development of projects in Beijing are not the same choice. At present, Vanke in Beijing in the sale of more than a dozen projects. However, within a year 200 convenience store chain plans are not easy to achieve, Vanke projects in Beijing is far from 200, Beijing convenience store market giants gathered, new visitors are also endless, store location competition has entered the white heat. There is a view that, in addition to their own projects, COFCO, Jinxuan and many other Vanke partners will also provide an advantage for convenience store location.
but from the convenience store development model, community convenience stores are not the mainstream type. Dong Gang, general manager of the U.S. convenience store, told the Beijing Business Daily that community-based convenience stores are a domestic name, and the location of convenience stores abroad is based on the flow of people, mainly concentrated in business circles, office buildings and transportation hub locations. Shopping centers, airports and train stations are the preferred locations for foreign convenience store Rosen and the family's store layout in Beijing.
at the same time, convenience stores are economies of scale to win the industry, without a sufficient number of stores, the supply chain is difficult to support. Take the whole family, for example, after four airport stores in Beijing, because of the small size of the stores, and therefore did not set up a back-end factory supply, resulting in many of its shanghai specialty goods and food in Beijing did not see, brand image and efficiency is also greatly reduced. What's more, convenience stores are the most accessible, profitable own-brand goods or exclusives that need to be co-located with specialized suppliers, which is not possible in a short period of time. 7-11 into Beijing more than a decade has only opened more than 170 stores, the fastest opening of local brands full-time in 2011, as of the end of 2014, the number of stores has opened only 90.
business has
in fact, Beijing 7-11 by Vanke foot-digging brought about by the personnel earthquake, it is the latter in order to make up for their personnel deficit. On March 8, Mao Daqing, senior vice president of Vanke Group and chief executive of Beijing, announced his departure from Vanke Group. Previously, Vanke Commercial was run by Mao Daqing. Since then, Vanke Commercial Assets Operation and Development (Beijing) Co., Ltd. Executive Vice President Li Min and a series of Vanke business senior management has left. Li Min is vanke's first shopping center in Beijing, Jinyu Vanke Square, the main trader, in addition, she is responsible for Vanke Street, "five dishes and one soup" and other commercial projects. This also leads to the industry's transformation of "urban supporting service providers" continue to look down.
For community business, Vanke has been in Beijing Changyang Peninsula to test the "five dishes and one soup", "happiness street market" and other projects, including canteens, vegetable markets and other industries, but Changyang Peninsula is the introduction of China Resources Wanjia as a supermarket package. Industry analysis, this venture into convenience stores may be as a "neighborhood" brand under the industry, not a separate brand.
the second time Vanke has stepped into retail. After 14 years, Vanke picked up the retail business again, I do not know if it can help the transformation again.