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In order to benefit from this trend, the Vietnam Trade Office in Sweden recommends that Vietnamese companies consider developing convenient and organic foods
.
Huge space
According to the Vietnam Trade Office in Sweden, the Nordic countries have cold weather for most of the year, which makes the country’s vegetable and fruit production difficult
.
Vegetables and fruits are mainly imported from all over the world
.
This is Vietnam's fruit and vegetable export opportunities for suppliers to enter the market in depth
.
In particular, the "Vietnam-Europe Free Trade Agreement" (EVFTA) came into effect on August 1, 2020.
With the tax on fresh vegetables and fruits reduced to almost 0%, it has brought huge advantages to Vietnamese companies
.
.
Vegetables and fruits are mainly imported from all over the world
.
This is Vietnam's fruit and vegetable export opportunities for suppliers to enter the market in depth
.
In particular, the "Vietnam-Europe Free Trade Agreement" (EVFTA) came into effect on August 1, 2020.
With the tax on fresh vegetables and fruits reduced to almost 0%, it has brought huge advantages to Vietnamese companies
.
At present, consumers in these markets tend to shift from quantity to quality, paying attention to taste, appearance, nutrition, diversity and convenience, especially safe organic products
.
It is predicted that by 2030, the consumption of organic food in the Nordic countries will increase by 1-2 times
.
.
It is predicted that by 2030, the consumption of organic food in the Nordic countries will increase by 1-2 times
.
In addition, prepackaged products including vegetables, flowers and fruits are becoming more and more popular in the retail industry
.
Nguyen Thi Huang Chui, the Trade Counsellor of Vietnam in Sweden (concurrently serving as Finland, Denmark, Norway, Iceland, and Latvia), said that modern life has increased the demand for convenience products
.
Therefore, more and more popular pre-packaged products, such as packaged cleaning and sliced raw vegetables, carrots, stir-fry mixed vegetables
.
.
Nguyen Thi Huang Chui, the Trade Counsellor of Vietnam in Sweden (concurrently serving as Finland, Denmark, Norway, Iceland, and Latvia), said that modern life has increased the demand for convenience products
.
Therefore, more and more popular pre-packaged products, such as packaged cleaning and sliced raw vegetables, carrots, stir-fry mixed vegetables
.
Consumers here are also interested in specialty products and novelty products
.
Tropical flowers and fruits, such as bananas, melons and pineapples, are popular all year round in Northern Europe and are increasingly imported
.
Tropical vegetables, especially coriander such as sweet peppers and lemons, also show similar trends
.
The Nordic countries also import a large amount of fresh fruits from developing countries, because many important tropical fruits are specific crops or cannot be grown in the country due to the tropical climate
.
Off-season fruits will have a competitive advantage in these markets
.
.
Tropical flowers and fruits, such as bananas, melons and pineapples, are popular all year round in Northern Europe and are increasingly imported
.
Tropical vegetables, especially coriander such as sweet peppers and lemons, also show similar trends
.
The Nordic countries also import a large amount of fresh fruits from developing countries, because many important tropical fruits are specific crops or cannot be grown in the country due to the tropical climate
.
Off-season fruits will have a competitive advantage in these markets
.
Niche market development
Although the potential is huge, according to the Vietnam Trade Office in Sweden, entering this market is not easy, especially for new suppliers entering the Nordic fresh fruit and vegetable market
.
Due to competition from multinational fruit companies, logistics companies, refrigeration, packaging and marketing companies, it is difficult for new exporters to enter this market
.
.
Due to competition from multinational fruit companies, logistics companies, refrigeration, packaging and marketing companies, it is difficult for new exporters to enter this market
.
As for the fresh vegetable market, despite the strong growth, products grown in Europe account for 90% of the vegetable import market share of the Nordic countries
.
The supply of vegetables in Europe exceeds demand, and the Nordic people like to grow vegetables in low-priced areas.
In the near future, because they cannot afford transportation costs, vegetable suppliers outside Europe will not have many opportunities to enter the market
.
.
The supply of vegetables in Europe exceeds demand, and the Nordic people like to grow vegetables in low-priced areas.
In the near future, because they cannot afford transportation costs, vegetable suppliers outside Europe will not have many opportunities to enter the market
.
At the same time, developing countries account for less than 10% of the Nordic imported vegetable market
.
.
In addition, the remoteness of Vietnam and the lack of direct flights to the Nordic region are also major difficulties in exporting fresh vegetables and fruits to the region
.
.
Counselor Nguyen Thi Wong Chui believes that companies need to develop niche markets, find buyers who can add value to their products, and ensure the quality that can fully meet these buyers' requirements
.
Large retail companies are experts in turning fruits and vegetables into convenient products
.
These products generally emphasize health benefits and emphasize organic and chemical-free elements
.
.
Large retail companies are experts in turning fruits and vegetables into convenient products
.
These products generally emphasize health benefits and emphasize organic and chemical-free elements
.
"Export companies must pay attention to entering the Nordic market.
In addition to providing suitable products, they must also comply with many market regulations
.
In addition, they must establish a brand that can enhance the consumer experience, especially for niche market products", Nguyen Thi Huang Chui Counsellor’s suggestion
.
In addition to providing suitable products, they must also comply with many market regulations
.
In addition, they must establish a brand that can enhance the consumer experience, especially for niche market products", Nguyen Thi Huang Chui Counsellor’s suggestion
.
On the other hand, the Nordic countries also tend to produce and operate businesses sustainably and responsibly
.
Therefore, supermarkets have also begun to move in the direction of reducing plastic products
.
Vegetables do not need plastic packaging and laser labeling is becoming more and more common
.
(Finish)
.
Therefore, supermarkets have also begun to move in the direction of reducing plastic products
.
Vegetables do not need plastic packaging and laser labeling is becoming more and more common
.
(Finish)
