Vietnam: Market diversification drives sales of dragon fruit

(NDO) According to the Vietnam News Agency, a large number of dragon fruit are currently in the harvest period, but there is no way out for sales .
The ports for export to China are being closed, making it difficult for the provinces of Binh Thuan, Long An and Qianjiang to sell dragon fruit.
problem .
Experts believe that the production and sale of dragon fruit is not only an immediate problem, but a long-term plan and strategy, in which it is necessary to diversify the sales market .

 

　　Le Thanh Song, deputy director of the Plantation Bureau of the Ministry of Agriculture and Rural Development of Vietnam, said that the average annual output of dragon fruit in Vietnam is nearly 1.
4 million tons, but the distribution is uneven.
400,000 tons, and about 500,000 tons in the fourth quarter
.
From this, it can be seen that the production in the first and third quarters of each year accounts for about 60% of the national production
.

 

　　Dragon fruit is mainly grown in Binh Thuan Province (34,000 hectares), Long An Province (12,000 hectares) and Tien Giang Province (about 10,000 hectares)
.
The production of dragon fruit in these three provinces accounts for more than 80% of the national output
.
According to the statistics of various provinces, the output of dragon fruit in the harvest season is 300,000 tons, but there is still no way out for sales
.

 

　　Phan Van Jin, director of the Department of Agriculture and Rural Development of Binh Thuan Province, said that in the first three months of the year, the province focused its human and financial resources on dragon fruit production, sales, transportation and processing
.
It is estimated that in the first quarter of 2022, the province's dragon fruit production will exceed 100,000 tons
.
However, at present, the progress of traders in purchasing dragon fruit is slow, and even some areas have stopped purchasing activities
.
At the same time, customs clearance at various ports in the north was difficult, causing the price of dragon fruit to plummet
.
At present, the Department of Agriculture and Rural Development and the Department of Industry and Trade of the province have cooperated to communicate with sales points inside and outside the province, aiming to promote product sales
.
On the other hand, enterprises are also directed to export to the Indian market, promoting deep processing and freezing and preservation
.

 

　　According to Ru Nguyen, manager of VIEC, a Vietnam-Netherlands import and export trade company, the Netherlands is regarded as a transit point for agricultural products entering Europe
.
Besides Vietnam, the Netherlands also imports dragon fruit from China, South Africa, Ecuador and other markets
.
In order to export dragon fruit to the Netherlands, the product needs to be certified by the Global Good Agricultural Practice (GlobalGAP) and other standards for pesticide residues
.
For example, Mr.
Ruan also believes that if companies want to expand their market, they need to participate in more international exhibitions or directly connect with various acquisition points
.
Vietnam needs to further promote dragon fruit promotion activities and diversify dragon fruit products
.

 

　　Deng Phuc Yuan, secretary general of the Vietnam Vegetable and Fruit Association, said that China is still the largest export market for various fruits and vegetables in Vietnam.
However, in the past three years, the planting area of ​​dragon fruit in China has grown rapidly, reaching about 55,000 hectares, with an average annual increase of 10-15%
.
At this rate of development, China's domestic dragon fruit production is likely to meet domestic demand in the next five years
.
This is a problem that should be paid attention to by all dragon fruit producing areas in Vietnam and enterprises exporting to China
.

 

　　In addition, in addition to considering the rational planning of the planting area and shifting to planting other fruit trees, Vietnam needs to increase the preservation of freshness, deep processing and diversification of the export market to avoid the phenomenon of "bumper harvest"
.

 

　　Chen Qingnan, vice minister of agriculture and rural development, stressed that China is a big market, but the standards are rising
.
Therefore, producers and exporters need to pay attention to improving their ability to meet various standards, and their thinking needs to shift from "over-dependence on one market" to "market diversification"
.
(Finish)