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In the past ten years, due to the increasingly fierce competition in the domestic market, Vietnamese coffee chain brands have been looking for strategies and striving to open up foreign markets
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Experts in the industry believe that Vietnamese coffee chain brands that enter the US market may have some advantages because American consumers are not as particular as Europeans or Japanese
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At the same time, Vietnamese coffee and delicacies are also very famous in the world market, especially in the United States
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In addition, the number of Vietnamese Americans reached more than 2.
2 million, which is considered a large number of customers of Vietnamese coffee chains
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At the same time, Vietnamese coffee and delicacies are also very famous in the world market, especially in the United States
.
In addition, the number of Vietnamese Americans reached more than 2.
2 million, which is considered a large number of customers of Vietnamese coffee chains
.
However, Vietnamese coffee chain brands may also face many challenges
.
When it comes to the chain model, one cannot fail to mention the United States, the "originator" of chain operations since 1792
.
The tea and coffee chain opened by The Great Atlantic & Pacific Tea Company in New York in 1859 became the earliest regular chain store in the world at that time
.
.
When it comes to the chain model, one cannot fail to mention the United States, the "originator" of chain operations since 1792
.
The tea and coffee chain opened by The Great Atlantic & Pacific Tea Company in New York in 1859 became the earliest regular chain store in the world at that time
.
In the beverage sector, the United States has many global chains such as Starbucks stores in the United States has 15,000 branches in the world, set up more than 30,000 stores; Coffee Bean around the world to open 1,200 stores and so on
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However, the success or failure of a Vietnamese coffee chain depends on many other factors, but it is clear that the courage to overcome the "guilt of small countries approaching the big country market" and an effective positioning strategy will enable Vietnamese coffee chain brands to gain a firm foothold in the US market as soon as possible
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