Vietnamese coffee strives to cross the European threshold

(People's Daily) Europe is a long-term and potential market for Vietnamese coffee.
standards in this market have driven the transformation of the coffee industry.
, on the other hand, the Vietnam-EU Free Trade Agreement is like a thorn-in-the-wall road, a must-see before Vietnamese coffee companies conquer the European market.
this is the first Vietnamese coffee exported to Europe since the entry into force of the Vietnam-EU Free Trade Agreement, marking an important step in the integration of the Vietnamese coffee industry.
behind every organic coffee bean is the hard work companies put into registering Vietnamese brands.
, chairman of the Company and general manager of L'amantcafe, said: "Organic coffee beans bring great residual value to the West Plains coffee farmers and the Vietnamese coffee industry.
that in the next five to 10 years, the product will produce more to Europe, export more and create a good livelihood for farmers.
is a large export market for Vietnamese coffee, accounting for 40 per cent of total exports.
companies exporting to Europe have a market share of up to 55% and are increasing year by year.
, however, entering the market is a challenge with no end, and tough technical barriers are the first barriers that need to be broken.
, Director of Supply Chains for Nestle Coffee Vietnam - "Over the years, we have been working on a coffee sustainability project in Vietnam to help farmers effectively cultivate coffee to ensure that coffee bean products meet European standards.
it would have been difficult to enter the European market, and it would have been more difficult to maintain and expand market share."
Vietnam-EU Free Trade Agreement has caused fierce price competition while bringing preferential tariffs.
to gain a foothold in the market, Vietnamese coffee companies must restructure their production and ensure the best price.
of crossing all the thresholds of the EU market is the ultimate goal of Vietnamese coffee companies.
is undoubtedly a long journey and a trend towards the effective and sustainable development of Vietnamese coffee.
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