Vietnam's export of agricultural and fishery products to France: a methodical strategy is required

 

Positive signal

 

Recently, the first batch of Qinghe lychees with the traceable origin of itrace247 label has been put on the shelves of Asian supermarket chains in Paris, France
.
With itrace247's traceable origin label, French consumers can immediately obtain detailed information about the process and time of cultivation, care, picking and packaging
.

 

Up to now, although Vietnamese lychees are still sold in France, they are imported in small quantities, imported together with other fruits, or brought into France from EU countries with lower import requirements.
They have hardly been sold in major French supermarket chains
.
In this context, the first batch of nearly one ton of lychees with traceable origin labels to officially enter the French market has an important "starter" significance for Vietnamese lychees and even high-quality agricultural products
.

 

　　In addition to lychees, statistics from the International Trade Center show that in the first quarter of 2021, France reduced its imports of cashews from multiple sources, but imports of cashews from Vietnam and the Netherlands increased significantly
.
The market share of Vietnamese cashew nuts in France's total imports increased from 58.
70% in the first quarter of 2020 to 63.
35% in the first quarter of 2021
.
It is predicted that in the future, the consumption of cashew nuts in France will increase, which is an opportunity for Vietnamese exporters
.

 

　　Enhance competitiveness

 

　　According to the European and American Market Department of the Ministry of Industry and Trade of Vietnam, most of the Vietnamese products exported to the French market belong to the category of processed industrial products
.
For agricultural and aquatic products, exports only account for less than 10% of total exports to France
.
Among them, the export value of Vietnam's strong agricultural products, such as aquatic products, cashew nuts and coffee, which are favored by the EU market, is only less than 100 million U.
S.
dollars
.

 

　　Recently, due to the impact of the new crown pneumonia epidemic, exporting goods to France has encountered many difficulties
.
However, there are still some commodity categories whose growth rates have increased
.
At present, France is Vietnam's second largest fruit and vegetable export market in the EU, and one of the largest fruit and vegetable sales markets in the EU
.

 

　　Experts believe that in order for Vietnamese agricultural and aquatic products to occupy a larger market share in France, it is necessary to develop strategies to attract consumers
.
Reasonable selling price is also a factor that can enter the Rungis wholesale market or potential partner supermarket system
.
In addition, it is necessary to formulate an orderly action plan, persist in finding potential partners, build trust, and demonstrate cooperation capabilities and product quality
.
Transportation is a common problem for most Vietnamese exporters
.
However, if they can win the trust of importers in terms of product quality, exporters of Vietnamese agricultural and fishery products have another advantage
.
Specifically, under the almost zero tax rate, the prices sold to consumers will be more competitive than similar products imported from other countries that do not have the "Vietnam-EU Free Trade Agreement
.
"

 

　　In order to conquer and allow more Vietnamese products to enter the French market, the Commercial Office of the Embassy of Vietnam in France formulated a plan and cooperated with the Trade Promotion Bureau of the Ministry of Industry and Trade to seek and connect domestic enterprises with importers
.
(Finish)