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    Home > Food News > Food Articles > Vietnam's Trade Counselor in Japan: I hope that Vietnam's fresh longan will gain a foothold in the Japanese market like fresh lychee

    Vietnam's Trade Counselor in Japan: I hope that Vietnam's fresh longan will gain a foothold in the Japanese market like fresh lychee

    • Last Update: 2023-02-01
    • Source: Internet
    • Author: User
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    Last weekend, the first shipment of fresh Vietnamese longan arrived in Japan
    .
    This is the fourth fresh fruit in Vietnam to successfully enter this discerning market after dragon fruit
    , mango and lychee.
     
    Xie Duc Minh, Vietnam's trade counselor in Japan, said in an interview with a correspondent from the Vietnam News Agency in Tokyo that six years ago, Vietnam and Japan began negotiations
    on Japan's opening of Vietnam's fresh longan market.
     
    Like other fresh fruit talks before it, Japan's talks to open Vietnam's fresh longan market have been tough
    .
    However, with the unremitting efforts of Vietnamese leaders and functional agencies, on November 23, 2022, the Japanese side officially approved Vietnam's fresh longan to enter the market
    .
     
    On this basis, on January 3, 2023, Long An Huangfa Co.
    , Ltd.
    exported 10 tons of fresh longan
    to the Japanese market by air.
    This is the first batch of Vietnamese exports of fresh longan
    to Japan through regular trade channels.
     
    After Vietnam's longan enters the Japanese market, the Vietnam Commercial Office in Japan plans to coordinate with exporters and Vietnamese authorities to hold promotional activities for Japanese consumers and Vietnamese living in Japan to introduce fresh longan products
    .
    "I hope that Vietnam's fresh longan will gain a foothold in the Japanese market like fresh lychee," Mr.
    Xie Duc Minh said
    .
     
    In recent years, more and more Vietnamese fruits have been sold in the Japanese market and favored by Japanese consumers
    .
    It is worth noting that at present, Vietnamese dragon fruit accounts for more than 80% of the Japanese market share, fresh mango also accounts for 6.
    6% of the market share, and fresh banana accounts for 0.
    8% of the market share
    .
    In addition, newly opened fruits in the past two or three years have also gained a foothold in this market, such as durian (42.
    1% market share), lychee (fresh or frozen) and frozen longan (40.
    3% market share
    ).
    (End)
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