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China Coatings Network
: As we all know, China's small towns have huge consumption potential, for the home industry is a huge opportunity. People in these areas spend more rationally, and once economic conditions permit, their first wish is to buy a home. Therefore, the development of economy makes the domestic low-end market consumption capacity has been close to the average level of domestic first- and second-tier cities. Therefore, the three or four levels of the market has been more and more attention and attention to the home industry.
some wallpaper enterprises have already entered the three or four levels of the market, but there are many enterprises think that the low-end market consumption capacity is not strong, in the low-end market investment is small, so the low-end market wallpaper brand is not rich. China has more than 2000 counties (including county-level cities), the vast majority of which have huge market potential. In-depth development of the three or four levels of the market will become wallpaper enterprises in the future development of opportunities.
channel is the bridge for products to reach the consumer terminal, its importance is self-evident. At present, many wallpaper enterprises in the first and second-tier cities of the channel layout has been quite perfect, but the channel of the third and fourth-tier market is still in the process of construction.
wallpaper enterprises are currently more ideal two channels of construction in the three or four levels of the market for direct investment, as well as the delimitation of areas, to encourage regional distributors to develop three or four distributors. Direct investment, enterprise input of human and material resources, but the channel flat, easy to control and build the channel, the contribution to sales growth will also be long-term appearance. And encourage regional distributors to develop distributors, low cost, early sales growth is fast, but control and implementation is difficult, channels are difficult to deep cultivation, late sales growth is difficult. Therefore, enterprises can according to their own conditions and local market conditions, a reasonable channel layout.
of wallpaper enterprises' existing products are mainly for large and medium-sized cities in the middle and high-end market, but this can not become an obstacle for wallpaper enterprises to compete for the rural market. Wallpaper enterprises can use their own talent, technology, equipment and other advantages, for the three or four levels of market consumer demand, to develop closer to the needs of consumers of new products.
"building materials to the countryside" policy, so that the home building materials enterprises see the future direction of marketing, for it has brought unlimited business opportunities. According to relevant analysis, building materials are expected to pull consumption of about 550 billion yuan a year, which will become wallpaper enterprises to open up three or four levels of the market a great opportunity, but also ambitious and ideal wallpaper enterprises to become bigger and stronger a watershed. Therefore, as wallpaper enterprises, should integrate their own resources, improve brand quality, develop a product program in line with the three or four levels of the market, to adopt a different marketing model than the first and second-tier market.
many first-line brand enterprises in the rural market, fear that their original brand image will be damaged, hard not to please. Especially after the end of the relevant national preferential agricultural policy, it is not conducive to their own three or four levels of market further development. In this regard, wallpaper enterprises should reasonably design the brand structure, the introduction of three or four-level market-oriented sub-brands. This can not only fully develop the brand personality of sub-brands, so that it is closer to the three or four levels of the market, but also avoid damage to the original brand, and jointly form a strong combination of corporate brands.