Wallpaper exhibition exposed the disadvantages of enterprises to attract new ideas

China Coatings Network
: Many brands are seeking innovative ways of investment, but participation in the exhibition is still the main way for many brands to attract business. Therefore, every year at the wallpaper exhibition can see large and small brands pile up, in order to attract the attention of dealers across the country in just a few days. In fact, the new era of enterprises, new ideas to be random.
the pavilion has ignited a war between brands. Many wallpaper brands in the exhibition hall outside the location of advertising, into the pavilion, a variety of large and small advertising is not out of sight. And when we stroll through the major pavilions, can not help but be for the luxury of each brand booth dumped, basically each brand booth is a small pavilion, its design is subtle, cleverly arranged to let the exhibitors praise.
in addition to the overall appearance of the booths beautiful, many exhibitors in order to win more attention, adopted a number of strategies to attract attention, the most basic strategy is the beauty strategy. In addition to the simple beauty strategy, talent strategy has also begun to become one of the eye-catching strategy of all brands. There are brands to take advantage of popular characters, the introduction of sheep and gray wolf real dolls, in the exhibition site with the audience interaction frequently. There are many similar eye-catching behaviors, and it seems that the participating brands are doing things that have nothing to do with the brand.
, home building materials exhibition is no longer as simple as in the past, but added a lot of accessories. Each brand exhibition is not only to promote themselves, but also to absorb more advantageous resources, and further open up the brand's operating market. Wallpaper industry in recent years, the momentum of development is increasingly strong, the old brand continues to grow bigger and stronger, the new brand continues to grow bigger and stronger, the market competition is extremely fierce, brands as far as possible with all platforms to promote themselves, the introduction of resources.
exhibition time is limited, want to leave a deep impression on dealers and consumers in just a few days, brands can only make a lot of tricks, try to "fight out of position." With the degree of attention, there is a brand promotion channels, all kinds of resources can be integrated, brand investment will have an opportunity. In this way, the various brands in the exhibition of various "fight out of position" behavior has a reasonable explanation.
the exhibition lasted four days, and on the third day of the show, many brands began to withdraw. Ask the reason, on the one hand is the brand name is small, the effect of investment is very little, on the other hand is ready to participate in other exhibitions. By the last day of the exhibition, the remaining brand booths in the major pavilions had been further reduced, and by noon, the staff of the pavilions had begun to clean the pavilions.
to this day, the exhibition is still the main position of wallpaper brand investment, well-furnished, attract more attention to be able to have more dealers stay this is a fact. But the new media era exhibition is definitely not the only way for enterprises to attract business, diversified mode of investment is the way out of the future investment of enterprises.