Wallpaper industry against the trend on the home improvement building materials industry is different

China Paint Network:
building materials industry in the past two years slow development, by the impact of the real estate market downturn, building materials industry development is not ideal. However, the world is not absolute, wallpaper industry in the home improvement building materials market unique, amazing, relish. Wallpaper industry bucked the trend, is indeed the home improvement building materials industry in the different categories.
rely on the real estate market, home improvement building materials industry experienced a glorious time. Renovation customers every place should catch up, driving the market boom. Today, the real estate industry is slowing down, and many industries have to follow in their footsteps. However, the wallpaper industry in which by virtue of innitable product design advantages and huge market to get a new lease of life, at home building materials industry broke out.
compared with traditional home improvement materials, wallpapers still maintain a good growth momentum, some large brands of sales steadily increased. Regardless of the domestic pan-home industry flooring and other industries, or with foreign countries to do more mature European and American wallpapers, China's wallpaper industry base is relatively low. China wallpaper per capita consumption of only 0.5 square meters, far below the international level, there is a huge space for development.
With people's emphasis on quality, wallpapers are re-recognized as home decoration materials for cultural, artistic and industrial items, and people will probably change wallpapers every three or five years according to trends or personal preferences. Despite the housing tightening policy, the home industry seems a little deserted, but wallpaper decorative materials have not been much affected. Of these, 70% of the consumption comes from secondary decoration. Many consumers want to decorate the home more warm, the development of wallpaper second-hand housing, secondary decoration of customers, to become the wallpaper industry is different from bathroom, flooring and other hard-packed the biggest difference.
wallpaper accounts for a small proportion of the wall, compared with
paint
, wallpaper color, pattern rich, condensed the designer's creativity. In modern home furnishings, wallpaper is the style of interior decoration. Can fully meet the needs of different consumers on the personality of home style.
wallpapers in China is still only a billion-scale industry, compared with brick, bathroom pan-home other industries, this share is still very small. With a population of 1.3 billion Chinese if the average amount of consumption per capita in Europe and the United States can reach the annual consumption level of one volume, and the penetration rate of 70%-90%, then the expansion of this base will be very considerable. And wallpapers make secondary decoration more simple, wallpaper beautiful fashion and environmental protection make wallpapers like fashion can be updated as often decorative materials.
the advantages of wallpaper itself is enough to attract the attention of consumers, and this advantage is also an important reason for wallpaper products to cross the market. Optimistic wallpaper in the future is mainly the potential of the Chinese market is considerable, the huge market still has huge space to wait for development.