Wallpaper industry to launch a diversified brand strategy personality services to promote development

China Paint Network
News: Due to the increasing market competition, the wallpaper industry will launch a diversified brand strategy, the full realization of the top, high end, low-end wallpaper, soft-pack market channels, product strategic layout. However, when it comes to enterprise competition, disorder and brand is not strong is a major bottleneck restricting the development of wallpaper, Shanghai Wall Shang Li Lin said that the future of a major trend will be branding. Excellent enterprises will improve the design, production, service of all aspects of the ability to make a brand. Of course, some enterprises without brands, no scientific and technological innovation will be eliminated. "Companies need to learn to plan for their own brand strategy.
wall cloth is another form of wallpaper, the same has a variety of colorful patterns, magnificent color, but in texture is better than wallpaper. Many businesses found the advantages of wall cloth, in the process of continuous development found such business opportunities, first as a new product, the market is relatively broad, higher profits is one of the driving force behind the pursuit of merchants.
in the future in the middle and high-end market wall cloth to replace the traditional wallpaper, from the service life, easy to care for are better than wallpaper, traditional wallpaper will be affected by the wall cloth. The wall cloth market is relatively more profitable than wallpaper. In the wallpaper exhibition, some personalized wallpapers have jumped into people's eyes, such as animation, Chinese painting, character background, landscape and pastoral wind abound, these are rid of the past popular European-style Damascus patterns, court style, more personalized patterns become the choice of manufacturers, stimulate people's consumer demand. The use of color is also more bold.
wallpapers were mainly concentrated in yellow, coffee, light color these ordinary colors. Pink, purple, and other bolder colors are now widely used in wallpapers. A brand wallpaper design director talked about the 80 after the consumer group for personalized pursuit: "There is a part of the consumer group, is our 80 after, because 80 is an independent, more attention to personality groups, this group is willing to accept Europe and the United States and Chinese mixed wind, but also willing to accept bolder colors, such as blue sky green, or blue sky purple this color."
customization service is also a major feature in the exhibition, enterprises accept the customer's personal customization, such as wedding photos, baby photos, wall decoration launched customized services will be divided into four pieces: tailor-made, according to the size of the customer wall to customize wallpaper; Tailor-made; Personality customization, such as wedding photos into wallpaper, or children's photos or favorite things into wallpaper; Personality design, according to the customer's thinking to tailor for him to design the world only belongs to him a wallpaper.
but when it comes to enterprise competition, disorder and brand is not strong is a major bottleneck restricting the development of wallpaper. Excellent enterprises will improve the design, production, service of all aspects of the ability to make a brand. Of course, some enterprises without brands, no scientific and technological innovation will be eliminated.
Wallpapers development space is huge so that many enterprises grow rapidly, the exhibition's lively, rich investment atmosphere makes the author feel that the real estate regulation and control did not have much impact on the wallpaper industry, but in the process of such high-speed development, many enterprises are still constantly exploring business opportunities, feel the future market another vast world - rural market. China's new rural construction continues to advance, the potential demand for wallpaper in rural areas is also increasing. We should actively cultivate the rural market for wallpaper consumption concept and overall development.