Wallpaper marketing two-line operation of the channel to get the world

China Paint Network
News: wallpaper stores, there are direct stores and dealer stores, different stores have their own advantages and disadvantages, as China's wallpaper everyone knows the law, "the channel to get the world" is after a long-term verification of the experience of the talk.
years, with the increasing saturation of the wallpaper one-two-line market and the shrinking of market space, sinking to the third- and fourth-line market, it has become the current strength of wallpaper manufacturers to lay sales channels another way.
wallpaper sales stores, there are direct stores and dealer stores, different stores have their own advantages and disadvantages. Direct stores are easier to control and can communicate the desire from headquarters to consumers most quickly; Distribution, agent recruitment is more likely to produce a large area of co-operation of the brand momentum at low cost. Therefore, the three-four-line wallpaper market is generally run by agents, dealers, "from the business model, direct stores and dealer stores in parallel, but also a comprehensive approach to development."
In addition, wallpaper sales also sub-line sales and online sales, offline sales can face consumers, access to first-line information, but after all, the scope of contact with consumers is limited, online sales have low-cost, high efficiency, less restrictions. The combination of the two is bound to inject a living water into the wallpaper market.
Whether it is wallpaper sales store type choice, or wallpaper online sales, the implementation of two-line channel operation, can be said to be wallpaper business in the future development trend, can give wallpaper manufacturers and end-consumers to bring different surprises.