Wallpaper small and medium-sized enterprises sandwich survival how to counter-attack into the key.

China Coatings Network
: It is well known that the greater the brand influence of an enterprise, the greater the loyalty of consumers will also increase. For the wallpaper enterprises that walk in the second and third-line brands, in the big environment is not optimistic, can only strive to seize the market survival space, how to counter-attack has become the primary consideration of these wallpaper enterprises.
the fundamental to the success of wallpaper enterprise marketing lies in the creation of differentiation, the differentiation of enterprise products to a large extent affects the consumer's consumption orientation, determines the identity of an enterprise brand.
enterprises in the fierce competition to win need advanced and strong differentiated products as the basis and support. Find out the brand's own craft characteristics, produce a brand selling point, the process so that the product to achieve a "quantity" to "quality" leap, the pursuit of differentiated products, different products sold to different classes of consumers.
to find their own characteristics, the formation of production of alienated products, not only to form their own distinctive brand characteristics selling points, but also for the development of the market to find the right direction.
for wallpaper enterprises, brand operation must have personality, to have ideas.
enterprises to shape the brand after the product will be docked. Brands want consumers to form this view, I buy your wallpaper, your wallpaper in some ways must be the best.
this creates a contrasting understanding and perception before you can have an emotional dependence on your brand. Also try to connect the interests of the brand with the interests of the product successfully.
To the media as the position of advertising marketing, that is, advertisers through the selection of the target audience in line with the browsing habits of the media, the ads across the media to the target audience, buy "audience" rather than "media", to achieve the purpose of accurate advertising.
to target consumer audiences with precision in order to bring the brand to market.
factors, such as difficult financing, rising raw material prices and rising labor costs, have seriously affected the survival status of wallpaper enterprises. For walking between the big brands and miscellaneous brand wallpaper enterprises should control the input of hard advertising costs, save advertising expenses, effective use of limited advertising costs, into public relations communication, event marketing and other low-cost, high-return publicity strategy, establish a good corporate image, enhance market credibility, reputation so that consumers willingly accept their own brand.
in short, the very period requires the very means. As long as these wallpaper companies are willing to work hard, they can take control of low-cost building strong brands. When the market is depressed, wallpaper companies that wander between big brands and miscellaneous brands should be careful to seek proof, make bold shots, learn to deal with crises and even turn crises into machines.