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At present, China's
coating
industry is facing the problem of overcapacity, overcapacity problem reflects the long-term extensive industrial development mode caused by the supply structure and demand structure is out of touch, resulting in a "structural overcapacity", characterized by low-level, homogenized excess capacity, lack of high-end capacity. Although China's total coating production is located in the forefront of the world, but backward overcapacity, a large number of coatings need to be eliminated, high-quality coatings used in the high-end field is in short supply, some varieties are still in the blank, especially in the field of civil coatings there is a serious homogenization phenomenon, and in the
industrial coatings
field,
automotive coatings
,
anticorrosion
,
marine coatings
, marine coatings, wind power coatings and other high-end areas are also heavily dependent on foreign-funded enterprises. Years of high-speed development, so that China's paint industry into the "old model transformation is not smooth, the lack of new growth momentum" in the "growth trap", so how to get out of the "growth trap" will become the next few years will be an urgent problem to be solved.
"Internet plus" since it was proposed, has had a considerable impact on various industries, for the paint industry, this concept is no stranger, now "Internet plus" has become a lot of
paint companies
the object of competition. The use of the Internet for
coatings investment
, changed the traditional way of painting investment, so that the paint industry has a new vitality. The Internet brings new opportunities and challenges, the use of the Internet for paint investment has become a mandatory course for paint enterprises.
in this case, Wang Yufeng actively built the Xinjiang Paint Mall. Wang Yufeng believes that the traditional coating industry through direct sales and consumer contact, the need for a certain amount of store area and platform display products. Today, through the Internet, product sales in the coatings industry can be done in the network. No store display, no consumer to verify the physical, rely on the network platform to display the physical picture of paint, and answer the questions of consumers and franchisees in detail. At present, the performance of the coating industry on the network platform also let more coating enterprises see the future prospects. This is also the beginning of the current paint industry to seek marketing transformation, there are many more ways to be innovative change through the Internet.
Xinjiang Paint Mall collection of a large number of high-quality resources, standing in the general consumer to provide the highest quality, the cheapest coating products from the perspective, only need to visit the Xinjiang Paint Mall, can buy the required paint products anytime, anywhere, save time and effort, convenient use, is committed to the vast number of users to bring a better, updated experience. Xinjiang Paint Mall for the various business enterprises to sincerely strive to provide the highest quality, the most professional business services, only to create a one-stop service website. At present, Xinjiang paint mall has been officially launched, welcome the vast number of entities to join!