Want to break into the high-end market of paint? Enterprises need to carry out scientific and technological innovation to the end

China Paint Online News Information: In recent years, china
paint industry has achieved steady development, production continues to reach new highs. In 2015, China's paint production reached 17.1757 million tons, accounting for 28% of the global paint production. During the "12th Five-Year Plan" period, the average annual output of paint in China increased by 14.78 percent. As an important part of China's paint industry, including marine coatings, anti-corrosion coating industry has also achieved steady development, not only the steady increase in production, in the new anti-corrosion coating research and development, coating integration, to provide customers with system solutions and so on have made great progress.
, in the China Coatings Industry Association anti-corrosion coatings branch, marine coatings national key laboratory co-sponsored by the Marine Chemical Research Institute Co., Ltd., Shaanxi Baotashan Paint Co., Ltd., Xi'an Jian Paint Co., Ltd. hosted the "2016 China Coatings Industry Association anti-corrosion coatings branch annual meeting, the 7th International Ocean and heavy anti-corrosion Coatings and coating technology seminar and the 5th China Paint Technology Innovation Summit Forum, experts said that although the "12th Five-Year Plan" period of China's paint industry has made good achievements, but still face a more severe market situation, in addition to the downstream market demand shrinking, new standards, the introduction of new norms and environmental protection standards continue to improve the requirements of enterprises have brought a lot of pressure. In this situation, China's paint enterprises urgently need to increase research and development investment, further improve scientific and technological innovation capabilities, adjust product structure, improve product quality and grade, to achieve the paint industry from quantity to quality leap.
"quality" "quantity" Qifei
solid development foundation
"12th Five-Year Plan" period, China's paint industry has achieved "quality" and "quantity" double leap. In 2010, China's paint production of 1079.51 million tons; In 2015, that number had grown to 17.1757 million tons. In terms of scientific and technological innovation and the construction of industrial, academic and research platforms, from 2010 to 2015, China's coatings industry new academician expert workstation 8, post-doctoral research workstation 6, state-level enterprise engineering and technology development center 3, the national and ministerial key laboratories 1. In 2015, the number of invention patents in the coatings and pigments industry was 1.96 times higher than in 2011, an increase of 96.9% year-on-year. From the development of anti-corrosion coatings, at present, the market size of our defense rotting coatings has been second only to the market size of architectural coatings, ranking second. It is expected that by 2017, the total output of our defense rotting paint will reach about 6 million tons.
achievements have also laid a good foundation for the development of the coating industry during the 13th Five-Year Plan period. According to China's paint industry "13th Five-Year Plan" development plan, "13th Five-Year Plan" period, China's paint industry output value growth average annual bottom line of about 6.5%. By 2020, the total output value of the paint industry is expected to grow by about 560 billion yuan, the total output is expected to increase by about 22 million tons, cost-effective, environmentally friendly paint varieties accounted for 57% of the total production of coatings, sales of more than 5 billion yuan of paint production enterprises reached more than 10, the first 50 paint production enterprises accounted for more than 50% of the total output, cultivate 2 to 3 sales of more than 5 billion yuan, with international competitiveness of large-scale paint enterprise groups. In terms of scientific and technological innovation, China's paint industry must have at least 20 to 30 large and medium-sized enterprises to establish a sound platform for scientific and technological innovation, including academician expert workstations, postdoctoral workstations, national technology centers. By 2020, large and medium-sized paint enterprises research and development investment (including national investment) should reach 2% to 3% of their sales revenue, to emerge 5 to 10 domestic and foreign paint market recognized paint well-known brands.
table pressure co-existence
missing high-end market
At present, China's paint industry development is facing a high-speed to medium-low-speed conversion, growth momentum gradually from factor input-driven to innovation-driven transformation, the development mode from extensive scale expansion to intensive green low-carbon conversion of the "new normal." Some experts said that although China's paint industry during the "12th Five-Year Plan" period to maintain a good momentum of development, the pace of scientific and technological innovation is also accelerating, but in the "new normal" situation, China's paint industry "13th Five-Year Plan" period will face the growth potential and down-pressure situation.
At present, from the internal development situation of China's paint industry, due to the relative lack of innovation, innovation talent, China's paint industry has not yet built an enterprise-oriented, market-oriented industry, research and development collaborative innovation system, the enterprise also did not establish a customer demand-centered all-round, high efficiency, innovation system and mechanism, which directly led to serious product homogenization, low added value, unreasonable product structure, enterprises lack sufficient market competitiveness. From the outside, due to the increasing requirements of safe production, the factor cost of China's coating industry is rising rapidly. At present, the petrochemical industry labor costs increased by 20% to 30%, enterprise management costs increased by 60%, financial costs increased by 160%, comprehensive financing costs as high as 12% to 15%.
addition, due to the current international competition, the United States, Europe, Japan, South Korea and other developed countries paint enterprises have china as an important market, priority, increase the layout. At the same time, China's paint industry is facing increasing resource and environmental constraints, safety and environmental pressure is increasing, in addition to the collection of paint consumption tax, 9 provinces have begun to collect sewage charges, "paint industry atmospheric pollutant emission standards" "paint industry water pollutant emission standards" will also be issued. All these require coating companies to accelerate the transformation and upgrading to meet the new environmental policy requirements.
experts said that, at present, in general, whether from the production or from the technical content of products, value-added aspects, the development of China's marine coatings and foreign top marine coatings brands still have a large gap. Although in recent years, the domestic marine coatings enterprise development speed is very fast, but there is still a widespread "low, small, scattered" problem, most of the market share is still occupied by foreign paint brands or joint venture paint brands. Due to the lack of core competitiveness, in addition to a few enterprises can get a small piece of the high-end product market, China's marine coatings enterprises mostly produce low- and medium-end products, mainly to supply anti-corrosion coatings, low technology content, low added value of products, like "chicken ribs" embarrassing situation, high-performance anti-corrosion and high-end anti-fouling coatings market is still occupied by multinational enterprises.
Sym innovation
to solve development problems
At present, the implementation of national strategies such as "Ocean Power", "Belt and Road", "Yangtze River Economic Belt" and "Made in China 2025" has brought many new opportunities to the development of the coatings industry. Experts say technological innovation is the main driving force behind supply-side structural reforms in the paint industry. To seize these opportunities, my national defense rotting paint industry's top priority is to improve scientific and technological innovation capabilities, and continue to promote the development of scientific and technological innovation in the paint industry, which is also the paint industry's "13th Five-Year Plan" development plan put forward the first task.
, although, China's paint industry has built 9 academician workstations and 20 post-doctoral workstations, and a number of national, provincial and municipal enterprise technology research and development centers, and achieved some results. But in general, most of them do not form an effective innovation mechanism, especially the whole industry lacks systematic planning, enterprises are independent, and no good mechanism of collaborative development and resource sharing is formed. In this regard, experts said that the next step, China's paint industry in the construction of innovation platform, according to the sub-sector to set up a number of research and development centers, to avoid similar research and development centers repeated construction, resulting in waste of innovative resources. In qualitative basic research, development research, coating process research and other levels, the construction of different focus, different levels of innovation platform. For the basic research of coatings, original innovation and some common core technologies on industrial development, we should set up several innovation platforms led by leading scientific and technological enterprises and participated by scientific research institutes, the key is to form an effective operating mechanism.
From the perspective of anti-corrosion coatings, experts said that during the 13th Five-Year Plan period, the focus of china's defense anti-corrosion coatings development is around high-speed rail equipment, marine engineering, railway and road bridges and large-scale steel structure, new energy, petrochemical and other fields of heavy anti-corrosion protection, to carry out key technologies and product research. Especially for ships, containers, high-end equipment and many other anti-corrosion areas, from paint products, coating equipment, coating processes overall consider the development of low-polluting, low-emission system solutions.
In addition, experts said, coatings enterprises should not only increase investment in technological innovation, but also pay attention to management innovation, mechanism innovation, innovation management as a breakthrough, re-creation workflow, to promote management to the next level; To adjust the product structure to meet market demand as the focus, to achieve market restructuring; To optimize the allocation of resources as a starting point, the establishment of efficient operation and operation mechanism, to achieve the use of human and material resources, mutual penetration. At the same time, in the field of personnel training and scientific research team construction, China's paint industry should further play the role of enterprises as the main body of scientific and technological innovation, large and medium-sized paint enterprises should gradually form a "leading talents, professionals and skilled personnel" of the more perfect talent system of scientific research and innovation team, to ensure the vitality of scientific and technological innovation, and truly play the main role of enterprise innovation.
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