Want to get rich quickly, open a new restaurant or get a new brand of paint?

China Paint Network
News: Recently in many cities there has been a queue boom, not for anything else, only for a newly listed crayfish cover watering rice, 36 yuan price for white-collar workers is not cheap, many people taste fresh after feeling very ordinary, most of them said they will not go to the second time, then why cause such crazy queue? First, the store's market location is excellent, two through a large number of explosive media promotion, especially WeChat media, three is the promotion of relief on-site concessions, suddenly detonated the entire market. This classic case is not random, but after careful planning, calculation, careful packaging, preparation, from the product development itself, focusing on the popular crayfish trend, combined with the rapid demand for white-collar lunch, set a reasonable price, the location of the target population of the largest number of shops, carefully written attractive text, choose the fastest to reach the target population of WeChat media, a success! From planning to landing, operations are invincible!
This case I sent a personal WeChat circle of friends, as a marketing point of view to see this case, suddenly triggered more than 100 responses, especially
paint
circle of many colleagues in the attention, asked for some new brands of home paint is possible to learn from? I'm sorry, I poured cold water, there is no reference at all, if there is, it is fooling you. Why is there nothing to learn from? Home paint as decoration products, consumers will also spend several times in their lifetime, after all, no one will move home decoration dozens of times, so paint is a consumer durables; What are the risks of paint consumption? Non-environmental protection caused by the body strange, poor quality caused by poor decorative effect, re-painting caused by the waste of time and so on, a series of upsets, so that the original happy consumption will become a bunch of trouble, so home paint to let consumers buy, the problem that needs to be solved is: trust. How can consumers trust
your
brand? Also have to say a personal case: a boss full of joy to obtain a paint brand in the United States of China's total sub-right, because the brand in the United States is also a top brand, so happy to rent a not small store, but also after any decoration on the sale of products, want to wait for customers endless patronage! A few months later, did not open the bill, the boss is anxious, some people advised him, need to smash the advertisement to let others know, but a calculation of this advertising fee is too strong, cast down do not know how to result, so heeded the advice of some friends, big promotion, price reduction 20%, still no effect, no play, price reduction 50%, or no use. Boss cried, my pure import high-end paint quality is good, brand is good, and are cheaper than foreign brands, even cheaper than domestic paint brands, why no one to buy wow! ! Because this brand did not solve the consumer's "trust" in it, first, consumers do not know the reason for the brand, two stores only a barrel of paint, no real experience, three is completely no word-of-mouth from market users, who would like to be the first to eat crab?
Home paint and catering although the same consumer goods, but the dimension and consumer risk is completely different, in a food street to open a new shop, more or less there is always business, consumers love to taste fresh, the second is not good to eat the next time not to come; Home paint new brands, new product operators, need a great deal of patience to educate the market, very long time to layout, pay attention to the brand, willing to advertise, do a good job of experience, perfect service, bit by bit accumulation can gradually form a good reputation, like good wine, the longer the fragrance.