Wardrobe enterprises "going to the countryside" to explore the road first Rural is like "new continent"

China Paint Network
News: Since the reform and opening up, China's economy has undergone tremendally changes, in addition to the rapid development of urban economy, the rural landscape is also completely new, China's rural "poor and backward" has become the past, the improvement of economic level, infrastructure improvement is invisibly stimulating the transformation of farmers' way of life. And the current farmers in life also began to pay more attention to quality, no doubt this will become
paint
merchants to seize the market "new continent."
because china's rural areas are vast, widely distributed, the natural environment and human conditions there are certain differences, so
coating enterprises
to choose the market objectives need to be fully considered. Such as the overall level of rural economic development, transportation facilities, logistics sound whether, farmers on the rigid demand for paint.
urban-rural integration is in full swing, rural development is still uneven due to the impact of the specific environment. Therefore, paint enterprises to seize the rural market can not take a one-size-fits-all approach, otherwise it will not pay off, must focus on breaking through, open the paint demand market gap, firmly followed by gradual development.
farmers as the only consumers to open up the rural paint market, paint enterprises must invest in their good, adjust production strategies. Enter the market should understand the farmers to buy paint spending range, paint raw materials, shape, specifications, functions and other aspects of the needs, and then paint re-enterprises according to their own production conditions and operating costs to produce coatings to their satisfaction. Only successfully captured the hearts of rural paint consumers, paint enterprises can easily get the key to open the door of the rural paint market.
only to do "don't see others hear it first" publicity effect, in order to ensure that the paint market in the countryside smoothly unfolded. Rural consumers in the paint industry and
coatings brand
do not know much about all aspects of the situation, they often choose to believe that the user's intuitive understanding, which will form a trend. In this way, coating enterprises need to pay attention to word-of-mouth management in the early investment, get the trust of consumers, shorten the difficult pre-brand recognition process. In addition, media publicity is essential, so that rural dealers and consumers subtly recognize the paint brand, and then by the work of late market personnel to follow up, we can let everyone from the outside to the inside of its brand has an in-depth understanding.
For the unique rural customs, living habits, personal preferences, social atmosphere, the market team needs to strengthen the localization of awareness, different from the city's paint market sales model, specific analysis of specific areas, targeted for each region of the rural fine differentiation development, merger brand publicity and market expansion dual effect.
rural market "New World" is gradually highlighting its broad prospects, paint enterprises as an important part of the opening of a new life in modern homes, need to be fully prepared to seize the opportunity.